The Lakers came out on top in last night's Game 7 of the NBA Finals, and these Kobe Bryant branding moves show how the Black Mamba has stayed on top of pop culture during his storied career. In case you didn't catch the game, the Los Angeles Lakers beat the Boston Celtics 83-79.
From branded basketball bling to spreads in high fashion magazines, these Kobe Bryant branding moves prove he's an MVP even outside the NBA.
12 Kobe Bryant Branding Moves
11
Historic Basketball Performances
Replay Kobe Bryant's Momentous Scoring with Google Video
10
Celebrity Endorsed Olympic Branding
Nike Hyperdunk-Kobe PE
9
Chaste B-Ball Star Shoots
Kobe Bryant 'White Hot' Spread Shows Off a Softer Side
8
Virtual Sports Lessons
The Kobe Bryant Enter the Zone Challenge Will Make You an NBA Shoe-In
7
Candid NBA Celebushoots
Laker Superstar Kobe Bryant Cleans Up For GQ March 2010
6
15K Basketball Bling
The Lakers Championship Rings are Huge
5
Baller Models
Kobe Bryant Models Expensive Duds for L'Uomo Vogue
4
Basketball Star Watches
Kobe Bryant Collaborates With Nubeo for the Nubeo Black Mamba
3
Basketball Celebubranding
Kanye West's “Amazing” Chosen as NBA Playoffs Theme
2
Aspiring Athlete Fashion
The UNDRCRWN 2010 Spring Collection Scores a Slam Dunk
1
Famous Fierce Athlete Ads
The Under Armour ‘Protect This House. I Will. Training' Commercial
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Classic Court Colorway Revivals
Nike's Team Bank Pack Revives the Kobe 9 Em Low Protro
Reimagined Sneaker Collabs
The LA Superstar II Honors Los Angeles’ Vintage and Streetwear Culture
Bronx-Honoring Skate Shoes
Nike SB Dunk Low Honors Local Girl Skaters with Bold New Colorway
Athlete-Designed Skating Looks
Madison Chock Launches a Skating Wardrobe Brand
Basketball-Player-Backed Performance Capsules
Angel Reese x Reebok Partner for a Bold Collection
Futuristic Silver Tonal Footwear
The adidas Crazy 2 Sneaker Gets a Silver Metallic Colorway
Celebratory Baseball Spirits
Maker’s Mark Champion Selection x Los Angeles Dodgers is Charitable
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Fast-Food-Inspired Bag Designs
New York Knicks Players Create Custom Chipotle To-Go Bags
Athlete Collaborative Sneaker Series
Reebok New Angel Reese 1 Debuts in Three Colorways
Anime-Inspired Sports Collaborations
Los Angeles Lakers Introduce a One Piece Collaboration
Artist-Centric Networking Events
Adidas x SNIPES Unveil The NYC Superstar & Empower Artists
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
K-Pop Collaborative Sportswear
BLACKPINK Drops the BLACKPINK IN YOUR AREA League Collection
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Sharpened Brand Identities
Lacoste Rebrand Campaign Refocuses the Logo Through Sporty Storytelling
Athlete Signature Pink Sneakers
Salehe Bembury Presents the PUMA Hali 1 Sneaker Model
Signature Court Shoe Styles
Shai Gilgeous-Alexander debuts a New Converse SHAI 001 Basketball Shoe
Red-Accented Basketball Sneakers
The Air Jordan 13 Sneaker Gets a True Red Colorway Palette
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Dramatic Cinematic-Style Footwear Campaigns
New Balance Partners with Rosalía on a New Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Retro Sports Capsules
The Nahmias Marty Supreme Collection Brings Athletic Nostalgia to Streetwear
Contrast Tonal Basketball Shoes
Nike Introduces the Ja 2 Sneaker Model in Black and Turquoise
Signature Athlete Collections
Caitlin Clark's Signature Release Marks Historic Nike WNBA Milestone
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Athlete-Honoring Lifestyle Footwear
Nike Presents the New Air Force 1 Low Linen Edition
Opal-Toned Basketball Shoes
PUMA Hoops Teams Up with Tyrese Haliburton for a New Signature Shoe
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Cinematic Sneaker Packs
Fast & Furious x PUMA Collection Reimagines Iconic Movie Cars
Luxury Bespoke Trophies
2025 Ballon d’Or® Winners Celebrated With Louis Vuitton Trophy Trunks
Martial Arts Menswear
LỰU ĐẠN and Bruce Lee Unite for the Brand's Tenth Capsule, All Bets are Off
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Performance Basketball Tributes
The Kobe 3 Protro Halo Returns as a Modern Performance Tribute
Signature Artist Sneakers
The Bad Bunny and adidas BadBo 1.0 Shoe Blends Street & Sport Aesthetics
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Figure Skater Merch
Nike's Alysa Liu Collection Turns Olympic Moments into Graphic Streetwear
Soccer Star Battery Campaigns
Duracell Launched Its Messi Reboot Battery Campaign
NBA-Licensed Smart Sunglasses
Chamelo and the NBA Launched Its Team Edition Smart Sunglasses
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Pink Tonal Basketball Sneakers
Nike Drops a LeBrown 22 Sneaker in the I Promise Colorway
Commemorative Baseball Hats
New Era Cap Company Pays Homage to the Los Angeles Dodgers
Performance Basketball Sneakers
New Balance Kawhi 5 Introduces an Updated Low-Cut Signature Model
Performance Basketball Footwear
Adidas Fear of God Athletics Basketball III Nods Signature Design
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Athlete-Endorsed Eyewear Models
Oakley and Jaylen Brown are Partnering to Develop New Eyewear
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Silver-Tinged Lifestyle Sneakers
Nike Introduces the KD 18 Sneaker in Soft Pearl
Athlete-Approved Sneaker Designs
PUMA and Tyrese Haliburton Release the Hali 1 Halucinating
Athlete-Collaborative Performance Shoes
Damian Lillard and adidas Join on a Range of Dame X
Limited-Edition Team Cans
Sprite x Unrivaled Brings a New Co-Branded Can Collection
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Athlete-Approved Jewelry Campaigns
David Yurman Unveils Its Curb Chain Collection Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Africa-Honoring Collaborative Sneakers
LABRUM and adidas Present the Superstar Sneaker Model
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Bold Suede Sneakers
Action Bronson x New Balance 992 Brings Layered Color and Rugged Construction
Reimagined Crocodile Logos
Lacoste x Novak Djokovic Introduce an Exclusive GOAT Capsule
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Athlete-Honoring Basketball Sneakers
Nike Unveils the Ja 2 Sneaker in a Murray State Edition
High-Level Energy Drink Partnerships
C4 Energy is the Official Energy Drink Partner of NBA Europe
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Dermatologist-Recommended Skincare Brand Collabs
CeraVe x NBA Form a Multiyear Partnership
Olympic Star Ambassadors
Louis Vuitton Names Alysa Liu as Latest Global Ambassador
Vibrant Orange Performance Sneakers
Nike Introduces the Total Orange Colorway of the Kobe 6 Protro
NBA Shoe Collaborations
ALDO Partners with NBA Athlete Jordan Clarkson for its Editorial Capsule
Skateboarder-Inspired Footwear Spots
Nike SB Introduced the 'Nyjah 4'
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Summer-Inspired Candy Lines
Mamba Has Introduced a Seasonal Lineup of Beach Sticks Fruit Chews
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Beauty Brand Jersey Partnerships
IPSY Became the Official Jersey Partner of the Las Vegas Aces
Performance Basketball Sneakers
Nike Giannis Antetokounmpo Freak 8 Debuts with Updated Cushioning
Artisan-Dyed Activewear Ranges
The Reigning Champ 2026 Kyoto Black Collection is Limited-Edition
Performance Sneaker Campaigns
Balenciaga Radar Sneaker Campaign Features Katy Perry
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Immersive Floral Tributes
ESPN Honors the 2025 NBA Finals with Mr. Flower Fantastic
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Betting Sports Commercials
Kalshi Debuted Its Giannis Antetokounmpo NBA Finals Ad
Artist-Collaborated Sporty Apparel
MLB and Takashi Murakami Join on the Tokyo Series Capsule
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Collaborative Understated Sneakers
Bronze 56K and New Balance Join on the Numeric 480
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Branded Marathon Pop-Up Experiences
Bandit Boasts a Los Angeles Marathon 2026 Pop-Up Experience
K-Pop Collaboration Caps
BLACKPINK x MLB x New Era Collection Introduces Team-Branded Designs
Hometown Athlete Branding
Hershey’s Released Limited-Edition Chocolate Bars for Christian Pulisic
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Private Label Sports Apparel
The New Champs Sports Gear Spring/Summer Range Has Over 100 Pieces
Performance-Driven Football Wear
Nike Unveils the T90 Jersey Capsule with Anne Imhof
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Basketball-Inspired Wine Labels
Kendall-Jackson Collaborated with Artist Victor Solomon
Black Stealthy Tonal Slides
Nike Presents a Triple Black Colorway of Offcourt Slides
Celebrity-Headed Luxury Jewelry Campaigns
David Yurman Features Michael B. Jordan in Its Campaign
Premium Streetwear-Informed Jerseys
The BAPE x Mitchell & Ness Collection Fuses Street with Sport
City-Inspired Footwear
Adidas Originals steps into Los Angeles with LA-themed Superstar II
Athlete-Supported Social-First Scalp Campaigns
CeraVe Taps Carmelo Anthony as Its Head Coach
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Golden Tinged Basketball Sneakers
Nike Presents the KD 4 Sneaker Model in a Gold Metal Colorway
Athlete-Themed Tech Lines
Pulsar Gaming Gears Debuts a Bruce Lee 85th Anniversary Collection
Athlete Signature Apparel
Shohei Ohtani x New Balance SS26 Collection Drops Performance Wear
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Collaborative Ballet-Inspired Capsules
Blackpink's Lisa Stars in NikeSKIMS' 2026 Spring Campaign
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Performance Basketball Footwear
PUMA Unveils RJ Barrett Signature All-Pro NITRO PE Colorway
Nba Star-Backed Jewelry Campaigns
David Yurman's Men's Jewelry Campaign Spotlights 'Curb Chain'
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
Sport Heritage Capsules
The Kappa Authentic SS26 Blends Football Roots with Streetwear
Minimal Sleek Basketball Shoes
Nike Unveils the Air Jordan 3 in a Pure Money Colorway
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Luxe Designer Soccer Partnerships
Louis Vuitton Becomes an Official Partner of Real Madrid
Store-Exclusive Vibrant Apparel
Eric Emanuel Celebrates his Las Vegas Store Opening with Designs
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Athlete-Approved Football Boot Designs
Nike Partners with Kylian Mbappé for the New Mercurial Boot
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Stark Tonal Basketball Slides
Nike's Kobe Offcourt Slides Gets a Safety Orange Colorway
Athlete-Collaborative Low-Cut Shoes
Devin Booker and Nike Launch the Blazer Low Chevy Edition
Women’s College Basketball-Themed Capsules
Mitchell & Ness Teams Up with Playa Society
Year-Round Basketball Platform
Foot Locker Launches Its Hoops Lives Here Campaign
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Neon-Tinged Dynamic Lifestyle Sneakers
New Balance Plans to Launch a 1906A Neon Pack
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Basketball Legend Dolls
Barbie's LeBron James Doll is the Brand's First Kenbassador
Anime-Inspired Lifestyle Apparel
BlackMilk's New Pokemon Collection Brings 20 New Styles
Worldwide Basketball Sponsorship Agreements
Linglong Tire is Partnering with the Chicago Bulls
Hockey Fan Brand Activations
Molson Canadian's Cheer Canadian Campaign Bought Buffalo a Round
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Highly Anticipated Basketball-Themed Auctions
Infinite Auctions Presents Lebron James' Jersey
Jewelry Brand-Supported Basketball Teams
Peoples Jewellers is Supporting the Toronto Raptors