The popularity of MTV’s hilarious, dangerous and unbelievably stupid 'Jackass' franchise has led to an even more extreme following.
The adoption of the ‘Jackass’ brand name has appeared in penguin personal ads, boob punching fights, cross-promotional web traffic, celebrity appearances, and shoe advertisements.
The viral combination of craziness, danger and stupidity never seems to get old!
Implications - Jackass has achieved what many brands strive to do; it has solidified its status as a lasting force in pop culture. This was achieved through aggressive controversy that, though offensive to some, gained the attention and shock of young consumers across the globe. Let this be a lesson to companies to never be afraid to take a risk.
10 'Jackass' Innovations
10
Converse Goes Jackass With Johnny Knoxville Shoes
9
25 Viral Examples of Stupidity
From Asinine Individuals to Anti-Dumb Innovations
8
Jackass Stunts for Women
Boob Punching
7
Jackass Naked for Animals
Steve-O Prefers Ink Over Mink in PETA Ads
6
Controversial Photo Exhibits
Jackass by Terry Richardson
5
New Jackass Movie Free Online
Jackass 2.5 to Debut Dec. 19
4
Ferocious Stupidity Attacks
Jessica Alba Defends Herself On her Blog
3
'Jackass' Casting Calls
Steve-O, Lil' Kim and Steve Wozniak Join 'Dancing With the Stars' Season 8
2
Digg-Meets-Jackass Web Site
Bragster.com
1
Personal Ads for Penguins
Jackass Penguins Need Not Apply for This V-Day Date
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