As we draw closer to International Women's Day (which takes place annually on March 8th), brands are leveraging the opportunity to support and empower women with various International Women's Day campaigns. These range from empowering tech ads to dating app flower collaborations.
One standout from the list comes from Apple that recently launched a series of empowering initiatives. Specifically, "feature stories and highlights honor powerful female voices in the App Store and Apple TV app, on Apple Music and Apple Arcade, and in curated collections for Apple News, Apple Podcasts, Apple Books, and more."
Another notable International Women's Day campaign is the IT Cosmetics global initiative aimed at helping women in their daily lives with confidence. IT Cosmetics joined forces with global nonprofit Kiva, and together, they are inviting consumers to loan as little as $25 to women business owners. The beauty brand will match each loan (up to $100,000 U.S. dollars).
10 International Women's Day Campaigns
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Women's Day Lifestyle Collections
The Roots x Emma Knight Range Supports Mentorship
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Women's Day-Celebrating Eyeshadow Palettes
Ciaté London Has Unveiled Its 'I Am Woman Palette'
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Women-Celebrating Fast Fashion
The New Mango Capsule Collection is Created With Artist Ana Leovy
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Empowering Tech Marketing
Apple Celebrates Women’s History Month and International Women’s Day
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Women's Day-Celebrating Wallpapers
Google is Launching New Pixel Wallpapers with Cachetejack
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Dating App Flower Collaborations
Bumble and UrbanStems Launch an Exclusive Bouquet Collection
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Inspirational Female Empowerment Ads
Survivor's International Women's Day Ad Stars Female Athletes
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Inclusive Entrepreneurial Digital Opportunities
'We Are Womxn' Empowers Underserved Entrepreneurs
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Empowering Apparel Promotions
AVEC LES FILLES is Supporting Nonprofit Girls Inc for Women's Day
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Women-Owned Business Funding
IT Cosmetics Debuts an International Women's Day Ad Supporting Women
Related Ideas
Valentine's Day Lingerie Collections
SKIMS Taps White Lotus Stars for Its Valentine's Day Campaign
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Powered Menopause Apps
This App Uses Powerful Algorithms & Sensors to Provide Relief to Women
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Women-Celebrating Low Sneakers
Jordan is Set to Release International Women’s Day Sneakers
AI Beauty Pageants
The World AI Creator Awards is Hosting the Miss AI Competition
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
AI Fashion Weeks
AIFW Explores Digitally-Powered Collections & the Future of Fashion
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Virtual Assistant Menopause Apps
The 'Issviva' App Offers Access to Lifestyle Tips & Expert Advice
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Women's Day-Celebrating Chocolates
These New M&M’S Packs Celebrate Dynamic Women
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Beauty Brand-Backed Race Cars
e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Menstrual Leave Campaigns
Intimina Launched Useless Spanish Lessons for Menstrual Hygiene Day
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Daily Motivation Apps
'Motivation' is an Empowering App Helping People Make the Most of Their Days
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Nano-Technology Body Washes
Dove’s Debuts the Body Wash with the #ChangeisBeautiful Pop-Up Event
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
Empowering Self Care Holidays
eos is Transforming Pre-Valentine's Day Rituals with Vagentine's Day
Movie-Inspired Dating App Features
Bumble Barbie Compliments Offer a Fun Way to Flirt
Supermodel-Backed AI Cards
Winnie Harlow Partners with Coca-Cola to Launch AI Christmas Cards
AI Dating App Assistants
WooWell is an AI Dating Keyboard to Help Users Find Love
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Exclusive Women-Celebrating Apparel Collections
Foot Locker Launches Women’s History Month Apparel
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
IRL Dating Apps
The Blush App Aims to Enhance the Dating Experience with Real-World Connections
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Collaboration Cafe Brand Bracelets
The Little Words Project x Dunkin’ Collection is Coffee-Themed
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Data-Driven Women's Ultramarathons
lululemon's FURTHER Ultramarathon Includes a Research Program
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Innovative Avatar-Creation Apps
Idoru Helps Users Express Themselves Using Hyper-Realistic Avatars
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
All-Female Chocolate Packagings
The Latest M&M's Packaging Celebrates International Women's Day
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
Indigenous Representation Campaigns
Change The Bill Aims to Have More Indigenous Representation
Bread Bag Awareness Campaigns
The #TellTheWholeStory Campaign Raises Domestic Violence Awareness
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Women-Celebrating Art Series
Matara & The Peninsula Bangkok Present Empowered by Her Story
PMS Relief Gummies
Women's PMS Relief Gummies are Launching on International Women's Day
Flower-Graphic Buttoned Shirts
Marni and Carhartt Join Forces on a New Collection of Shirts
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Valentine’s Day Beauty Boxes
Glossybox Presents the 2023 Valentine's Day Beauty Box
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Women's Day-Inspired Handbag Collections
HIE Introduces a New International Women's Day Collection
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Special V-Day Promotions
Shisiedo Launches a Special Five-Piece Gift Set with $85+ Purchases
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Female-Focused Walking Challenges
Strava's 'Hot Girl Walk United' Supports Women in Motion
Earth Month Parfum Campaigns
Armani Beauty Embraces Terra Day With the MY WAY Parfum
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Empowering Women Design Awards
Triennale Milano Hosted the 5th AIAP Women in Design Award
Relationship-Strengthening Dating Ideas
Perfect Dates is an App Inspiring Stronger Bonds
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Female Empowerment Campaigns
'Enough.' Offers Helpful Tools for Identifying Victims of Abuse
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Soccer Match Women's Aid Ads
Women's Aid Campaign Draws Attention to Increase in Domestic Abuse
Story-Focused Empowerment Campaigns
Shyaway Debuts the '#jutstgoforit' Women Empowerment Campaign
Soccer-Centric Software Partnerships
This Partnership Boosts Soccer-Loving Female Digital Creators
Women-Led Toronto Florists
May Flowers Flourishes with a Captivating Approach to Floral Design
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Woman-Owned Tattoo Shops Contests
Sailor Jerry Highlights Woman-Owned Tattoo Shops
Global Handwashing Campaigns
World Health Organization Introduces the World Hand Hygiene Day 2023
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Girls' Night Wine Discounts
Une Femme Wines' Project Gather Offers Wine for Up to 95% Off
Female Leadership Programs
Marriott International Debuts a Female Leadership Initiative in Jordan