The February 2023 branding trend round-up showcases how contemporary brands are utilizing strategic visual aesthetic and techniques to peak consumer curiosity and encourage demand. The February 2023 branding list certainly showcases some unconventional examples.
Oddball World, for one, boasts colorful and slightly futurist aesthetics that mesh with nostalgic sensibility. Noted as coming soon, the brand is gearing up to release plant-based jelly snacks with only two ingredients. Luisa-Paixão also hops on the retro train with an authentic Petiscos (Portuguese tapas) gift set, featuring colorful and nostalgic packaging designs.
Since the Lunar New Year just passed in January, many brands featured in the February 2023 branding round-up showcase their celebration spirit. Luxury beauty brands Shiseido and clé de peau, for example, both debuted limited-edition packaging that celebrated the Year of the Rabbit.
Top 35 Branding Trends in February
35
Photorealistic Virtual Models
StudioAvatars are Customizable Avatars for Brand Marketing
34
Architect-Designed Shoes
Koio Collaborates with Norm Architects on a Design-Forward Shoe
33
Card Anime Sneakers
adidas Revamped its ADI2000 x Yu-Gi-Oh! Sneaker from 2021 to Showcase Yami
32
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
31
At-Home Beach Kits
easyJet Holidays Curated a Beach in a Box to Uplift Sun-Starved People
30
Locals-Only Super Bowl Parties
The Pepsi Big Game Bash is the Brand's First Locals-Only Party
29
Floral Bath Sets
The Terra Floral Deluxe Bath Set is Aesthetically Pleasing and Effective
28
Nature-Celebrating Installations
Serena Confalonieri’s Volée States That Nature Pre-Dates Man
27
Sleep-Supporting Turkish Delights
Rose Delights Features a Special CBD-Infused Product for Sleep
26
Web3 Loyalty Platforms
Flaunt is the World's First Enterprise-Level Web3 Loyalty Platform
25
Pod-Based Concealers
Kite Beauty's on the Glow Concealer is Convenient and Pocket-Sized
24
Iced Car Showrooms
Polestar Pushes the Envelope with the Impressive Arctic Circle Showroom
23
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
22
Next-Gen Digital Business Cards
The Keyport Digital ME Key is a Digital Business Card
21
Mushroom-Enhanced Coffee Collections
Wunderground Boasts a Slew of Functional Mushroom Coffees
20
Climate-Awareness Yogurt Labels
Oatly Unveils New Climate Footprint Labels on its Packaging
19
Expansive Motorcycle Amphitheaters
Heatherwick Studio is Designing a Park for Harley-Davidson
18
Valentine’s Day-Themed Drinkware
Love is in the Air with Starbucks' New Valentine’s Day Drinkware
17
Peony-Themed Beauty Packaging
clé de peau Marks the Lunar New Year with Elegant Beauty Products
16
Giftable Portuguese Tapas Kits
Luisa-Paixão Boasts an Authentic Petiscos Gift Set
15
Refreshing Mocktail Teas
DAVIDsTEA Launches Two Delicious, Ready-Crafted Alcohol-Free Teas
14
Juice-Forward Mixology Assortments
Simply Mixology Elevates the At-Home Mocktail Experience
13
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
12
Recyclable Film Packaging
These Amcor Recycle-Ready Thermoforming Films are Launching in Europe
11
Romantic Ruby Chocolate Bars
Beato Chocolates Launches the Dance of the Eighty Nine Positions
10
Plant-Based Snack Bar Wrappers
BAR-U-EAT Compostable Bar Wrappers are BPI-Certified
9
Cheese-Inspired Albums
Tillamook's Block Jams are Cheddar-Inspired Tracks by TikTok Creators
8
Award-Winning THC Drinks
Pure Beauty’s Little Strong Drink is Expertly Mixed with No Added Sugar
7
Celebratory Wine Gift Boxes
Idyll Time Wines Boasts a Special Wine Box for the Year the Rabbit
6
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
5
Plant-Based Jelly Snacks
Oddball World is Preparing to Release a New Take on a Nostalgic Dessert
4
Sweet Cereal Popcorns
Sam's Club Launched Cereal Pop Made with Fruity Pebbles Flavors
3
CBD-Infused Sesame Oils
Sessy's CBD Sesame Oil is Delicious and Offers Multiple Benefits
2
Comedic Mascot Roasts
Mr. Peanut Will Be Roasted for Planters' Game Day Commercial
1
Oak-Aged Tamari Sauces
Acid League’s Oak-Aged Tamari is Rich in Umami Goodness
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Shark-Themed Candy Collections
The CandyRific Pinkfong Baby Shark Products Will Arrive for Easter
Canadian Female-Founded Swimwear
Patti Jane Swim is an Exciting New Sustainable Swimwear Brand
Raw Architecture-Inspired Retail Interiors
The New Balenciaga Flagship Store Recently Opened
Custom-Built Sci-Fi Series Motorcycles
The Bumblebee Bike from RH Customs is Weathered Yet Rugged
Super Bowl Clothing Collections
The Savage x Fenty Game Day Collection is Coming
Vintage-Inspired Sneaker Styles
The Adidas Treziod Has a Reworked, Old-School Feel
Conceptual Mid-Cut Sneakers
The Off-White™ x Nike Air Terra Forma is Set to Debut in December 2022
Live Field Goal Campaigns
Rob Gronkowski Will Attempt a "Kick of Destiny" During the Super Bowl
Dipped-Aesthetic Canvas Sneakers
Humanrace and adidas Launch a MAUBS NMD S1 Sneaker
Futuristic Concept Motorcycles
Limesh Verma Designs the Striking Azrael Motorcycle
High-Performance Outerwear Installations
Colmar & Yosuke Aizawa Debut the Revolution Collaboration
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
Laundromat-Inspired Self-Care Capsules
Lush Cosmetics and Lazy Oaf Unite for a Self-Care Capsule
Sunshine-Themed Beer Campaigns
Corona Canada Debuted the Sunbrew Sunshine Underground Tunnel
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Cartoon-Inspired Cosmetic Capsules
Glamlite Debuts a Whimsical Strawberry Shortcake Collection
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Romantic Chocolate Gift Guides
M&M's Launched its Annual Valentine's Day Gift Guide for 2023
Pixelated Fashion Collections
Nigo and KENZO Debut the Spring/Summer 2023 Collecton—KENZO Pixel
Hydrating Complexion Color Correctors
Elf Cosmetics Just Launched Five Corrective Shades
Textured Natural Slip-On Shoes
Nike Unveils its Innovative Slip-On Shoe, the 'ISPA Universal'
High-Ceiling Vacation Homes
Workshop Diseño y Construcción Designs the New Casa HANNAH
Lunar Year-Themed Militaristic Apparel
maharishi Launches the Year of the Rabbit Capsule
Sculptural Marble Furniture Lines
Kelly Wearstler Unveils the Nudo Furniture Collection
Dual Headlight E-Motorbikes
Orxa's 'Mantis' Bike Has a Sharp, Futuristic Design
Athlete-Backed Water Flossers
Odell Beckham Jr. Releases a New Water Flosser With Moon Oral Beauty
Stabilized Standing Electric Scooters
The Element Bondi Has a 500W Rear-Hub Motor
Tasty Themed Jelly Candies
Fruittella Curiosities Have All-Natural Recipes
Opulent Timeless Fashion
Wales Bonner Debuted the Fall/Winter 2023 Twilight Reverie Collection
Premium Column Refrigerators
Samsung Announced the Bespoke Infinite Line Refrigerator at CES 2023
All-Electric Off-Road Motorbikes
Cake's Newest E-Bike the 'Bukk' Features a 16 kW Motor
Rabbit-Themed Luxury Apparel
Burberry Transforms its Monogram Logo with Year of the Rabbit Motifs
Indian E-Bike Startups
Oben Electric Confirmed 17,000 Preorders for its Oben Rorr E-Motorbike
Multitasking Priming Moisturizers
Jillian Dempsey's Mixturizer Was Made to Be Combined with Makeup
Low-Cost Card-Style Trackers
The Seinxon GPS Tracker Card Works with the Apple Find My App
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
Stress-Relieving Teas
No Worries Tea is a Cozy Alternative to a Glass of Wine
Retro All-Terrain Motorcycle Models
The 2023 Honda XL750 Transalp Revives a Nostalgic Design
Charming Valentine's Day Gifts
Dylan's Candy Bar New Valentine's Day Collection Has Six Products
Expansive Ice Cream Collections
These New Magnum Ice Cream Flavors are Arriving for 2023
Italian International Football Jerseys
Adudas Unveils Its Brand-new Football Kits
Monochromatic Unfinished Sneakers
The Y-3 SS23 Superstar Sneakers Show Off a Stealth Style
Bunny-Themed Lunar Capsules
Mulberry Launches a Collaboration with Miffy for the Lunar New Year
Travel-Inspired Tea Collections
The Magic Hour Wanderlust Tea Collection is Handcrafted
Real Food Meal Replacements
The POSSIBLE Performance Products Have High-Quality Taste
Sustainable SmartBrew Systems
Nestlé Unveils the "Next Generation" Dolce Gusto NEO Coffee Machine
Brain-Boosting Instant Coffees
Velty Just Launched Its New Spiced Uncaffeinated Instant Coffee
All-in-One Sculpting Cosmetics
Tarte's Sculpt Tape Contour is "an Instant Face Life in a Tube"
Strawberry Crumb Cake Cookies
Crumbl is Serving Up a New Strawberry Crumb Cake Cookie
NFT Restaurant Loyalty Programs
Wow Bao is Updating its 'Bao Bucks' Program with Collectible NFTs
Recyclable Packaging Fruit Snacks
Organix Kids Fruit Smash Comes in Two Tasty Flavors
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Super Bowl Commercial Contests
Doritos is Giving 1 Fan a Chance to Star in a Super Bowl Commercial
Spring-Ready Floral Tumblers
Starbucks' New Magnolia Flower Tumbler is Perfect for Spring
Collaboration Biscuit Spread Products
The Lotus Biscoff KitKat Bites Come in a Sharing Pack
Refreshing Mocktail Teas
DAVIDsTEA Launches Two Delicious, Ready-Crafted Alcohol-Free Teas
Mocktail-Style Sparkling Waters
Spindrift's Nojito is a Nod to a Popular Non-Alcoholic Cocktail
Blockchain Loyalty Programs
Starbucks Debuts its Blockchain-Based Loyalty Program for Beta Testers
Collaborative Red Packets
HBX Taps HUMAN MADE®︎, NEEDLES, and MADSAKI for 2023 Red Packets
Flexible Eco Concealers
ECOFABULOUS Concealer is Packaged in Squeezable Aluminum Tubes
Rabbit-Themed Winter Gear
The North Face Launches a Lunar New Year Collection
All-Natural Frozen Dumplings
Laoban Dumplings Launched Three Flavors into Whole Foods
Guilt-Free Granola Bars
The Annie's Dipped Granola Bars Caramel Have Seven-Grams of Sugar
Mood-Balancing Snack Bars
The Tattooed Chef Oat Butter Bars Come in Four Flavors
Aramid Fiber Smartphone Cases
The PITAKA MagEZ Case 3 is Ultra-Slim and Charging-Friendly
Modernized Holiday Candy Lineups
The Brach's Holiday Candy Lineup Includes New Sweet Treats
DIY Rabbit-Themed Sneakers
Vans and Billy’s Tokyo Teamed Up on the New DIY HI VLT LX
Resort Television Show Collections
LOVE Binetti Launches Whimsical RE23 Collection
Pain-Relieving CBD Pre-Rolls
Xula's "Period Pre-Roll" Offers Natural Pain Relief for Mensuration
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
Antimicrobial Towels
The Titan Yarn Bath Towel Stays Fresh and Clean with its Antimicrobial Base
Mexican Non-Alcoholic Craft Brews
Katrina Brewing Co.'s Non-Alcoholic Beer Pairs with Mexican Food
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Kindness-Inspired Beauty Capsules
The Lush Holiday Collection 2022 Focuses on Giving & Community
Roman Numeral-Inspired Ketchup Ads
HEINZ Launches “LVII Meanz 57” in Time for The Big Game
Sports-Themed Snack Chips
Postseasoning: The Chip Has a Sweet-Heat Flavor Blend
Low-Cost Super Bowl Snacks
These Target Private Label Products are Priced Under $5 Each
CBDa Superfood Pouches
Juicetiva Launches the Health-Forward Hemp '30 Day Supply Pouch'
Cost-Conscious Candy Products
The Barratt Fun & Fantastic Range Includes Four Options
Personalized Rewards Programs
Just Salad Launched the 'Race to Rewards' Loyalty Program
Targeted CBD-Herb Blends
Dragon Hemp Boasts a Variety of Wellness-Focused Blends
Mocktail-Style Cafe Beverages
The Human Bean's Mocktail Magic Drinks Support Healthy Resolutions
Super Bowl Haircut Contests
Doritos is Challenging You to #NameThatTriangle for Super Bowl Tickets
Futuristic Bold Tonal Sneakers
Beyoncé and adidas Present the IVY PARK Top Ten 2000 Sneaker
Stress-Free Holiday Lounges
Pure Leaf Holiday's Holiday Oasis Lounge is a Place of Peace
Colorful Celebratory Low-Cut Sneakers
Nike Celebrates the Year of the Rabbit with a New Dunk Low
Plant-Based Cheese Stadiums
Violife is Sharing 100% Vegan Snack Boxes for the Super Bowl LVII
Romantic Dry January Bundles
The Katy Perry's De Soi x Boisson Bundle is Perfect for Dry January
Cheesy Snack-Themed Hotel Rooms
The Cheez-It Bowl is a Vacation Room Inspired by the Snack
Vivid New Zealand Wines
Kim Crawford’s Sauvignon Blanc is Beloved for its Complex Flavor Profile
Classroom-Ready Laptop Ranges
The Latest Acer Chromebooks are Intel-Powered and More
Extra-Large Snack Bars
The King Size Chex Mix Bars Will Arrive in Spring 2023
Modern Vacation Barn Houses
Faure & Miniau Agency Completes Les Greniers de Babel Home
Multi-Generational Vacation Packages
Multigenerational Vacations Connect Seniors with Grandkids
Textually Crunchy Snack Bars
ONE CRUNCH Bars Have 12-Grams of Protein Per Serving
Plan-Free Vacation Campaigns
Delta Vacations is Urging Customers to Leave All the Planning to Them
IBS-Friendly Snack Bars
BelliWelli Bars are the Perfect Snack That for Those Living With IBS
Velvety California Cabernet Sauvignons
The Meiomi Cabernet Sauvignon Is Perfect for Red Meats
Aromatherapeutic Bath Oils
Omorovicza's Budapest Bath Oil Shares a Patented Healing Concentrate
Lower-Calorie Baking Mixes
These Halo Top Desserts Come in Three Options
Futuristic White Boots
UGG Joins Forces with Shayne Oliver for This Striking Design
Fruity Non-Alcoholic Beers
Labatt Blue Light Non-Alc Strawberry Acai Stands Out with Fresh Flavors
Compact Tequila Bottles
Lobos 1707 Launches the New 'Joven and Reposado' 375ml Tequila Bottles
Boomer-Friendly Travel Services
Silver Travel Advisor Offers Curated Holidays for Mature Travelers
Slick High-Performance Outdoor Apparel
And Wander Launches Its Spring/Summer 2023 Capsule
Exotic Vacation Services
Down Under Endeavors Provides Experiences for All Types of People
Cannabis-Powered Sleep Supplements
Evn Sleep Powder Has 400mg of Full Spectrum CBD
Royalty-Earning Mocktails
Frazy Lets Customers Make a Mocktail & Earn Royalties for the Recipe
Latin American Red Wines
Origen Sur Was Specifically Made to Be Paired with Latin American Cuisine
Mushroom Beverage Blends
Rasa Debuts Two New Adaptogen and Mushroom Beverage Mixes
Honey-Themed Chicken Menus
Shake Shack's Lunar New Year Menu Arrives in Hong Kong
Tuscany-Based Classic Red Wines
Ruffino Modus Wine is Sure to Delight this Holiday Season
Complimentary Chocolate Restaurant Menus
Boston Pizza is Offering a Free Ferrero Rocher 3-Pack
Recyclable Nasal Pumps
Aptar Pharma Launches a Metal-Free Nasal Spray Pump That Can Be Recycled
Alcohol-Removed Wines
FRE's Collection is Comprehensive and Makes for Delicious Recipies
Alcohol-Free THC-Infused Beverages
Canna Drinks Sparkling Mocktails are Ready to Enjoy
Sporty Elevated Staple Apparel
The adidas Blue Version Capsule Delivers Ambitious Designs
Specialty Seasonal Grocer Products
The Aldi Finds Seasonal Products Will Arrive in the New Year
Star-Shaped Cereal Pieces
Post Just Added New Pebbles Crunch’d with Rockstar Shapes to Its Lineup
Deep Sleep Cannabis Gummies
Wild Theory CBD Co. Strata PM Gummies Have CBD, THC and CBN
Architect-Inspired Fall Loafers
Drôle de Monsieur and Paraboot Launch a New Reims Loafer
Slightly Sweet Pickled Peppers
Trader Joe’s Sweet Picanté Peppers are Peppery and Sweet
Fried Pickle-Topped Tacos
Tacos 4 Life Just Added a New Buffalo Chicken Taco
Convenient Grab-and-Go Candy Cups
The New Bonds Shaker Cups Include a Number of Favorites
Retro Striking Tonal Footwear
adidas Unveils a Regal Purple Colorway of the Crazy 1
Price-Marked Breakfast Snack Bars
The BelVita Price-Marked Pack Eases Shopper Price Concerns