Now we all know that clean is usually better, but these dirty innovations will show you that sometimes it’s okay to jump ship to the dark side. Dirty innovations come in the form of physical lack of hygiene (like dirty photo shoots and pre-stained shoes), or in the naughty form (like nude celebrities). Either, way it can be a little fun to get a little dirty. Enjoy, but clean up after!
Implications - A more rustic, unkempt aesthetic is attractive to today's consumer living in North America's often over-processed society. Essentially, a less than meticulous look is more realistic and will attract consumers from various different backgrounds. This makes a dirty aesthetic ideal for advertising.
19 Dirty Innovations
Unclean Everything, from Car Campaigns to Intentional Stains:
Andrew Robichaud — Aug 7, 2009 — Celebs
18
Dirty Makeovers
Will Courteney Cox's Dirty Photoshoots Revitalize Her Fame?
17
Wash Dirty Women
Sexy Lynx Marketing
16
Dirty Laundry Wines
The Rise of Shock Labels
15
Dirty Fashion Models and Perfect Timing
The DUMPED! Photoshoot by Meg Wachter
14
Filthy Environment Crusaders
“Dirty for Swain” Video Prompts Crazy Acts for Mother Ear
13
Dirty Car Art
Artist Goes Well Beyond Writing 'Clean Me'
12
Filthy Photography
Carter Smith's New Dirty Obsession
11
The Dirty Clothes Bus
10
Recycling Dirty Laundry
The Tea Shirt
9
Dirty Car Art Campaigns
Scott Wade's Stunning Ford Flex Piece at the Luminaria Festival
8
Hotel Housekeeping Disaster
Dirty Drinking Glasses
7
In-House Garbage Dumps
Glamorizing Dirty Living Environments
6
Intentionally Stained Shoes
Customized Nike Air Force 1s with Dirty Distressed Denim
5
Pre-Dirtied Sneakers
Gold Goose Makes Clean White Shoes That Look Dirty
4
Robot Window-Washers
The Winboni Does Your Dirty Work for You
3
Permanently Dirty Decor
The Intentionally Dusty Table Will Never Have to Be Cleaned
2
Dish Sharing Deterrents
The Dirty Mug Keeps Co-workers Away With Fake Lipstick
1
Dirty Direct Marketing
Breeze Excel Tests Durability of Washing Detergent
Related Ideas
Perma-Dark Wash Denim
Levi's Stay Dark Technology Preserves the Color of Jeans
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Workwear Brand Homeware Series
The New Carhartt WIP Homeware Capsule Breaches new Realms
Collaboration Laidback Boot Designs
The Todd Snyder x Clarks Originals Caravan Boot is Rustic
Gritty Fragrance Brands
Born to Stand Out Makes Scents Like "Mud" and "Dirty Rice"
Bacteria-Stitched Lab-Grown Shoes
Modern Synthesis Uses Plant Waste to Grow Microbial Textiles
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Intentionally Unfinished Footwear Stores
Veja's Shoe Store in Madrid Has a Raw, Rough Interior
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Deadstock-Derived Footwear Collections
These 'Dr. Martens' Shoes Are Made From Surplus Materials
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Ethereal Scandinavian Fashion Collections
Acne Studio Emphasizes a Bright Color Palette for SS24
Greyscale Panelling Lifestyle Sneakers
The Air Jordan 4 SE Craft Gets a New Photon Dust Colorway
Pre-Worn Paint-Splattered Sneakers
A-COLD-WALL* and Nike Join on the Air Max Plus Sneaker
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Repurposed Sustainable Apparel
Toast Launches a Collection of "Creatively Repaired" Garments
Denim-Wrapped Home Vacuums
Bless Grows its Jeansified Object Collection with a Vacuum
Effortless 90s-Inspired Spring Streetwear
thisisneverthat Presents its New Collection for SS23
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Purposefully Stained Luxe Trousers
JORDANLUCA Unveils the Bizarre Pee Stain Denim Pants
Repurposed Patchwork Footwear
ReImagined by UGG Gives New Life to Leftover Leathers & Suedes
Apocalypse Post Pandemic Art
The Apocalypse Inspired a New Collection of Paintings by Mishfit
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Vibrant Collaborative Footwear Collections
Daniëlle Cathari Reimagines Clarks Originals' Wallabee
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Ultra-Slick Modern Apartment Interiors
Note Design Studio Works on the Cloudy Outlines Project
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Wastewater-Created Skincare Ranges
Serviceplan Innovation and Aizome Develop the new Wastecare
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Scrap Material Footwear
Merrell Created a Scrap Shoe Collection for Zero Waste Week
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
Upcycled Crushed Velvet Sneakers
Converse Made Its New Design from Discarded Clothes
Denim-Wrapped Private Planes
Maarten Baas Explores the Possibilities of Denim with G-Star RAW
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Film-Themed Cookbooks
A24's Scrounging Cookbook Takes Cues from Unusual Movie Meals
Pre-Duct-Taped Shoe Designs
Vans Vault Takes the Pre-Distressed Footwear Style to the Next Level
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Repurposed Denim Furniture
Levi's Icons Re/Outfitted Refreshes Iconic Designs with Discarded Denim
Disruptive Clean Beauty Brands
Polite Society Challenges the Idea That Clean Beauty is Boring
Ultra-Distressed Shoe Designs
The New BEAMS x PUMA Silhouette is Inspired by Vintage Sweatshirts
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Luxe Stain-Resistant Sheets
PeachSkinSheets' Stain-Resistant Fabric Technology Makes Cleaning Easy
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Vintage-Inspired Luxe Fashion
The John Elliott Folsom Collection Takes Staples to a New Level
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Multi-Functional Resurfacing Masks
Clean Your Dirty Face Boasts a Convenient-Focused Flash Facial
Versatile Ultrasonic Cleaners
This Cleaner Helps to Get Rid Of Dirt At a Microscopic Level
Food Waste-Crafted Shoes
Frank and Oak Showcase a New Circular Zero-Waste Sneaker
Sustainably-Focused Experimental Fashion
Noki & the NESTT Showcase an Upcycled Fashion Collection
Monochromatic Unfinished Sneakers
The Y-3 SS23 Superstar Sneakers Show Off a Stealth Style
Post-Apocalyptic-Themed Footwear
Nike ISPA Launches the Mindbody Sneaker with Distressed Details
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Comedic Laundry Campaigns
Tide Partners with Kumail Nanjiani in a New Campaign
Contrasting Embroidered Sneaker Packs
Nike Launches its New Ugly Duckling Pack of Premium Footwear
Clean Gen Z Bodycare
NUDY RUDY Makes Cruelty-Free, Non-Toxic Bath and Body Essentials
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
Minimal Preppy Fashion Capsule
G.H. Bass Presents a Look at the Modern Ivy Collection
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
pH-Balanced Daily Cleansers
Clean by Radford Boldly Embraces the Principles of Anti-Design
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Lighting-Restoring Studios
skinflint Restores Vintage Lighting for Homes, Restaurants and Shops
Biotech Base Layers
These Bio-Based Base Layers are Made with Planet-Friendly Fabrics
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Savory Cocktail Dips
An Elegant Bar Order Inspired Chelsea Living Room's Dirty Martini Dip
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Deconstructed Lifestyle White Shoes
Youth of Paris and adidas Join on a Crystal White Campus 80
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
British Vintage-Tinged Streetwear
Yardsale Presents its Latest Collection of Retro Looks
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Neutral Tonal Spring Streetwear
Carhartt WIP Opts for Neutral Light Tones for SS24 Season
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Vibrant Furniture Collections
Unform Studio Unveils Its Inaugural Furniture Collection
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Worldly Paint Collections
Dstrezzed x We are WOW Makers Shares Travel-Inspired Hues
Sculptural Artful Ultrasonic Cleaners
above studio Designs the Ultrasonic UV-C Light Cleaner
Sustainable Sports Apparel
Umbro Launches the Undyed Collection to Encourage Sustainable Practices
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Upcycled Automotive Couture Collections
This Collection is Made With Discarded Auto Components
Australian Body Care Launches
Urban Jungle Beauty Launches Two New Personal Care Products
Cairo-Based Streetwear Lookbooks
Unknown Taps Rapper Unknown T to Star in its New Campaign
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Nature-Inspired Outdoor Shoe Designs
Notre & Salomon Present an Overview of the Salomon XT-4 Model
Eco-Friendly Denim Dyes
Panther Denim Introduces the 'Retro Dye' for Sustainable, Colored Denim
Game-Inspired Sustainable Streetwear
Broken Planet Unveils it new Space Trails Collection
90s-Themed Cozy Sportswear
Clints Unveils a Range of Cozy Designs that are Nostalgic
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Algae-Dyed Sustainable Clothing
Vollebak Joins Living Ink on a New Experimental T-Shirt
Horse Racing-Themed Spring Streetwear
Woolrich Presents the Unorthodox Outsiders Campaign for SS23
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Dishwashing Station Art Exhibitions
WE ARE ONA and Crosby Studios Presents the Dish Pit
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Indian Hand Hygiene Ads
Himalaya Pure Hands launches #Saafhaathsekhaaiye Campaign
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Natural All-Purpose Cleaners
Zum's All Purpose Cleaner Comes in Four Nature-Inspired Scents
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Highly Effective Phone Cleaners
Simplehuman's Cleanstation Eliminates 99.9% of Germs in 30 Seconds
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids