The Internet and social media platforms in particular have created a slew of possibilities when it comes to crowdsourced drink innovations. Whether that involves groceries in general, alcohol specifically or even campaigns and apps that help bring awareness to a brand or bar, there are many ways to call on the community to better an experience by ten-fold.
By involving the community, these crowdsourced drink innovations make a better connection with existing and potential customers. Not to mention that services can be vastly improved by focusing on such data. It is interesting to see such a platform continue to grow. in addition to these crowdsourced drink innovations, there are a variety of ways such a tool can be tweaked to benefit specific products and experiences, whether that involves cocktail creations, commercials and more.
12 Crowdsourced Drink Innovations
12
ABSOLUT's Final Reveal
Graphic Novelist Rafael Grampá Co-Creates User-Inspired Film (SPONSORED)
11
Crowdsourcing Design Duos
Heineken Limited Edition Design Challenge Chooses Paired Concepts
10
Community Crowdsourced Beer
Meantime Brewing's Hop Harvest is Happening Across the City of London
9
Crowdsourced Tracking Tags
The 'Tile' System Lets You Leverage Others to Find Your Stuff
8
Boozy Beer-Measuring Tools (UPDATE)
Beertone Helps You Pick a Perfect Brew by Beer Color
7
Crowdsourced Wine Medleys
Yellow Tail Orchestra Sources Hundreds of Submissions to Create Tunes
6
Crowdsourced Brew Campaigns
Samuel Adams Crowd Craft Project Lets Fans Partake in Beer-Making
5
Crowdsourced Location Tagging
TagTagCity is a Crowdsourced Digital Overview of Visited Locations
4
Rapid Grocery Delivery Services
Instacart Delivers Groceries to Your Home Within the Hour
3
Drink-Creating Challenges
Make Your Own Drink With VITAMINWATER Enhanced Water 'Flavour Creator'
2
Crowdsourced Product Selections
SuperBrugsen Crowdsources Local Product Suggestions
1
Crowdsourced Bar Reconnaissance
Scope Out Local Clubs Before You Arrive with Crowdmug
Related Ideas
Customizable Away-From-Home Beverage Platforms
Pepsi Debuts House of Treats Activation in the UK
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Fake Food Delivery Apps
Korea's Viral Dopamine Shopping Sites Mimic the Online Ordering Experience
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Beer Discovery Platforms
I Drink Beer Connects Enthusiasts To Discover, Share, And Curate Beer
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
THC-Infused Beverage Lines
Gigli Has Emerged as a Disruptive Force in the Cannabis Beverage Market
Tea Experience Bars
HeyTea's Teabar Expands Tea into Desserts, Tastings, and Social Experiences
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Renewed Urban Rooftops
The Heineken Seoul Rooftop Turns Unused Rooftops into Community Spaces
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Customizable Cafe Drink Menus
The Official Starbucks Secret Menu is Available on the Brand's App
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Sweet Shop-Inspired Cocktails
These BrewDog Canned Cocktails Come in Two Nostalgic Varieties
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
AI-Enabled Takeout Services
Uber Eats AI Tools Will Help Embellish Menus for Better Visuals
AI-Run Functional Beers
Functional Alcohol-Free Beer Impossibrew Completes Its New Funding Round
CPG-Focused Innovation Launchpads
Albertsons Companies is Running Its Innovation Launchpad
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Social Media-Inspired Waters
6 7 Water is Exclusively Available on Gopuff
Alcohol-Free New Year Campaigns
DASH and Dry January Partnered on a New Campaign
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Mood-Based AI Product Discovery
Starbucks Uses ChatGPT to Recommend Drinks Based on User Mood
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Nostalgic Canned Cocktails
A Classic Fair Refreshment Inspired Shake Up Cocktails
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Drink-Carbonating Beverage Appliances
The SodaStream MIX Carbonates Your Choice of Drink
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
AI-Powered Cafe Menu Apps
This Starbucks ChatGPT App Helps with Drink Discovery
Emergency Beer Initiatives
Heineken Fan Rescue Delivered Beer to Scottish Fans in Boston
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Integrated Grocery-Shopping Apps
Airbnb is Testing an Integration with Instacart for Customers
Dirty Soda-Inspired Lemonades
Bad Ass Coffee of Hawaii, Puts a Tropical Twist on Summer Sips
Next-Gen Crowdfunding Platforms
Indiegogo Introduced Advanced Creators Tools, Verification & More
Community-Centric E-Commerce Initiatives
MyCommunity.Today Delivers Accessible Digital Tools
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
AI-Assisted Wine Recommendations
Preferabli’s Launched Its Wine Recommendation Platform
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Ready-to-Pour Private Label Cocktails
The Co-op Spritz Range Offers a Low-Effort Summer Drinks
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
High-Impact Beverage Business Platforms
HOTELEX Shanghai Debuts the Bar & Drinks Shanghai Division
Creme Liqueur Cocktails
Supper Club Culture Inspired the Tavern Series Crème Collection
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Seasonal Cocktail Solution Platforms
Lucas Bols Launches Its Stock Your Home Bar Incentive
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Video-First Food Ordering Experiences
CookUnity Acquired flavrs to Enhance Its Meal Service
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Idea Generation Tools
One Million Ideas Offers Endless Inspiration for Companies and Users
Curated Grocery Platforms Rise
FirstClub Launches Its Curated Grocery Platform
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
AI Beverage Selectors
AI Sommelier Helps Users Find The Perfect Drink Based On Taste And Occasion
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Neighborhood Cocktail Bars
Brutes Offers a Unique Way to Choose a Drink with a Martini Barometer
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Mission-Driven Craft Cocktail Initiatives
Mission Craft Cocktails Spotlights One Bottle = One Meal
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Content-First Shopping Experiences
Gopuff and SpaceXAI Launched Go, a Personal Shopping Genius
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
Informal Science Events
The Pint of Science Festival Lets Researchers Interact with the Public
Book-Themed Bar Concepts
Book Bar is an Upcoming Destination for Shopping, Eating & Connecting
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Sake Discovery Platforms
HelloSake Connects Users With Premium Sake and Expert Insights
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
AI Menu Optimization
Doordash Uses AI to Improve Menu Descriptions and Food Visuals
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Local Food Discoveries
Streeats Helps You Find Hidden Street Food Gems Recommended By Locals
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
All-in-One Digital Dining Marketplaces
This OpenTable Marketplace is for Private and Group Dining
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Intense Carbonation Campaigns
Three Cents Unveiled Its Intense to the Last Sip Campaign
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Food-Focused Social Platforms
Flavorist Expands Flavorist Food App Access to the General Public
AI-Powered Customer Engagement Platforms
Inbox Beverage Taps QWERKY AI to Enhance Its Operations
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Alcohol-Free Beer Run Clubs
Outdoor Brewing is Launching Run Pub in London
Community Hub Convenience Stores
Co-op turns local stores into delivery and service hubs
Social Finance Ecosystems
Venmo blends payments, rewards, and social discovery features
Product Discovery Communities
MillionShip Turns Product Discovery Into A Playful Experiences
Home Mixology Guides
Voulez Vous Helps You Discover Cocktails Using What You Have
Hospitality-Driven Collectives
The Aperitivo Society Curates Italian Culture for Communities
Digital Mixology Guides
Sips Elevates Cocktail Crafting With Recipes, Guidance, And Customization
AI News Aggregators
DailyBrew Delivers AI-Curated News, Weather, and Sports Updates
Creative Community Platforms
Folks Creates A Space For Product Makers To Share Ideas And Connect
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Experience Cocktail Workshops
SpiritHouse Toronto Transforms Training into Social Experiences
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Service-Backed Recommerce Platforms
Commonplace Launches Marketplace With Built-In Delivery
Free AI-Powered Educational Platform
Smobler Supports Early-Stage Food and Beverage Entrepreneurs
Food Delivery Solutions
'Food Delivery App Development Solutions' Help Businesses Launch Apps
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
Market Demand Checks
Buildpad Helps Validate Business Ideas Using Real-World Reddit Data
Operations-Centric Beverage Programs
Fresh Blends Boasts Fresh Blends Cares and the FB Cares App
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Remote Work Community Platforms
Drop In Makes Casual Coworking Meetups Easier To Discover
Community Management Networking Tools
CoffeeChat Bot Automates Networking Events Inside Discord
AI-Powered Mixology Tools
Weber Ranch Launched a Virtual Bartender for Making Cocktails at Home
Women-Led Camping Communities
Girl Camper Connects Women Through Outdoor Events and Camping Events
Bar-Centric Old Fashioned Menus
Doghouse Distillery Launches Its Doghouse Distillery Bar
Interactive Project Platforms
Community Aquarium Turns Projects Into Digital Fish For Discovery
Menu Recommendation Tools
DishFinder Helps Users Discover Top-Rated Dishes at Restaurants
Community-Sourced Product Carousels
Reddit Introduced an AI Search Featuring Product Carousels
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Food Delivery Platforms
Food Devilery App Development Builds Smart Secure Food Ordering Platforms
Virtual Event Platforms
Evvve Turns Ideas Into Global Events And Communities In One Place
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Product Discovery Maker Communities
JustGotFound Helps Independent Products Reach New Audiences
Standardized Operational Platforms
IBA & Cocktail Club Launch Its IBA Operational Tool
AI-Powered Trade Search Tools
The Drinks Business Launches justaskdb for AI-Powered Support
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Collaborative Dining Tools
Where Are We Eating Tonight Helps Groups Decide Restaurants Easily
Shared Cooking Platforms
Wheat Helps Friends Combine Ingredients At Home For Smarter Cooking
Music-Based Social Networks
Record Club Has Users Share Music with Friends and Family
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update
Hospitality Strategy Communities
The PickUp Unites Revenue Managers in One Hub