The Internet and social media platforms in particular have created a slew of possibilities when it comes to crowdsourced drink innovations. Whether that involves groceries in general, alcohol specifically or even campaigns and apps that help bring awareness to a brand or bar, there are many ways to call on the community to better an experience by ten-fold.
By involving the community, these crowdsourced drink innovations make a better connection with existing and potential customers. Not to mention that services can be vastly improved by focusing on such data. It is interesting to see such a platform continue to grow. in addition to these crowdsourced drink innovations, there are a variety of ways such a tool can be tweaked to benefit specific products and experiences, whether that involves cocktail creations, commercials and more.
12 Crowdsourced Drink Innovations
12
ABSOLUT's Final Reveal
Graphic Novelist Rafael Grampá Co-Creates User-Inspired Film (SPONSORED)
11
Crowdsourcing Design Duos
Heineken Limited Edition Design Challenge Chooses Paired Concepts
10
Community Crowdsourced Beer
Meantime Brewing's Hop Harvest is Happening Across the City of London
9
Crowdsourced Tracking Tags
The 'Tile' System Lets You Leverage Others to Find Your Stuff
8
Boozy Beer-Measuring Tools (UPDATE)
Beertone Helps You Pick a Perfect Brew by Beer Color
7
Crowdsourced Wine Medleys
Yellow Tail Orchestra Sources Hundreds of Submissions to Create Tunes
6
Crowdsourced Brew Campaigns
Samuel Adams Crowd Craft Project Lets Fans Partake in Beer-Making
5
Crowdsourced Location Tagging
TagTagCity is a Crowdsourced Digital Overview of Visited Locations
4
Rapid Grocery Delivery Services
Instacart Delivers Groceries to Your Home Within the Hour
3
Drink-Creating Challenges
Make Your Own Drink With VITAMINWATER Enhanced Water 'Flavour Creator'
2
Crowdsourced Product Selections
SuperBrugsen Crowdsources Local Product Suggestions
1
Crowdsourced Bar Reconnaissance
Scope Out Local Clubs Before You Arrive with Crowdmug
Related Ideas
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Automated Beer Stations
Heineken Launched its 'Trust Bars' Campaign in South Korea
Spring Cocktail Menus
Applebee's Launched a Drink Menu With Celebrity Spirit Collaborations
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
THC-Infused Beverage Lines
Gigli Has Emerged as a Disruptive Force in the Cannabis Beverage Market
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Renewed Urban Rooftops
The Heineken Seoul Rooftop Turns Unused Rooftops into Community Spaces
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Plastic Reduction Concierges
The SodaStream Sustainability Concierge Helps to Cut Waste
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Customizable Cafe Drink Menus
The Official Starbucks Secret Menu is Available on the Brand's App
Ready-to-Sip Sparkling Cocktails
On The Rocks Cans Meet the Demand for Premium, Portable Cocktails
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
NFT-Tied Energy Drinks
'NFT Energy' Empowers Brands Through Collaborative NFT Ventures
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
AI-Enabled Takeout Services
Uber Eats AI Tools Will Help Embellish Menus for Better Visuals
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Mood-Based AI Product Discovery
Starbucks Uses ChatGPT to Recommend Drinks Based on User Mood
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Movie Night Beverages
DRIPS by PEPSI® Arrives at Regal Theatres Across the U.S.
CPG-Focused Innovation Launchpads
Albertsons Companies is Running Its Innovation Launchpad
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Social Media-Inspired Waters
6 7 Water is Exclusively Available on Gopuff
Alcohol-Free New Year Campaigns
DASH and Dry January Partnered on a New Campaign
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Beverage-Focused Dual-Chamber Widget Systems
BevBoost Developed an Innovative Beverage Technology
AI-Assisted Wine Recommendations
Preferabli’s Launched Its Wine Recommendation Platform
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Nostalgic Canned Cocktails
A Classic Fair Refreshment Inspired Shake Up Cocktails
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
LDA Gen Z-Focused Delivery Apps
Instacart Launches a Dedicated App for Party Hosts
Drink-Carbonating Beverage Appliances
The SodaStream MIX Carbonates Your Choice of Drink
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
AI-Powered Cafe Menu Apps
This Starbucks ChatGPT App Helps with Drink Discovery
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
AI-Powered Grocery Apps
Tre'dish's Transparent Pricing Offers Real-Time, Geo-Targeted Comparisons
Integrated Grocery-Shopping Apps
Airbnb is Testing an Integration with Instacart for Customers
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
In-App Restaurant Ordering Systems
Châtaigne' Innovative Food Delivery Approach Uses WhatsApp
Next-Gen Crowdfunding Platforms
Indiegogo Introduced Advanced Creators Tools, Verification & More
Community-Centric E-Commerce Initiatives
MyCommunity.Today Delivers Accessible Digital Tools
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
High-Impact Beverage Business Platforms
HOTELEX Shanghai Debuts the Bar & Drinks Shanghai Division
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Road Safety Spirit Campaigns
The Captain of the Night Campaign Tackles Drunk Driving
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Video-First Food Ordering Experiences
CookUnity Acquired flavrs to Enhance Its Meal Service
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Island-Inspired Beverage Campaigns
Liquid Aloha Brings Kona Big Wave’s Island Vibes to Life
Zero-Proof Cocktail Kits
Raising the Bar and Zero Proof Nation Celebrate Dry July
Idea Generation Tools
One Million Ideas Offers Endless Inspiration for Companies and Users
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
AI Beverage Selectors
AI Sommelier Helps Users Find The Perfect Drink Based On Taste And Occasion
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Neighborhood Cocktail Bars
Brutes Offers a Unique Way to Choose a Drink with a Martini Barometer
Premium Draught Cocktails
Served Draught Enhances Service, Quality & Convenience
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Mission-Driven Craft Cocktail Initiatives
Mission Craft Cocktails Spotlights One Bottle = One Meal
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
Book-Themed Bar Concepts
Book Bar is an Upcoming Destination for Shopping, Eating & Connecting
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Food Sharing Platforms
TotallyChefs Connects Users to Share and Discover Recipes Globally
Sake Discovery Platforms
HelloSake Connects Users With Premium Sake and Expert Insights
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Social Gathering-Focused Cognac Campaigns
Courvoisier Launches Bring Your Own Courvoisier (#BYOCV)
Consumer Review Platforms
Discover Real Brand Experiences with DapplePot’s Community Insights
Local Food Discoveries
Streeats Helps You Find Hidden Street Food Gems Recommended By Locals
Service-Backed Recommerce Platforms
Commonplace Launches Marketplace With Built-In Delivery
Convenience-Focused Grocery Network Partnerships
Kroger and Uber Expand Their Existing Partnership
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
All-in-One Digital Dining Marketplaces
This OpenTable Marketplace is for Private and Group Dining
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
AI Menu Optimization
Doordash Uses AI to Improve Menu Descriptions and Food Visuals
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Bar-Centric Lecture Events
Sip & Learn Toronto Merges Night Life with Continued Education
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Food-Focused Social Platforms
Flavorist Expands Flavorist Food App Access to the General Public
AI-Powered Customer Engagement Platforms
Inbox Beverage Taps QWERKY AI to Enhance Its Operations
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Shareable Matcha Shots
The Alchemist's XO Café Matcha Board Features Six Layered Drinks
Home Mixology Guides
Voulez Vous Helps You Discover Cocktails Using What You Have
Interactive Wine Platforms
ShareVino Enhances Wine Events With QR Lists And User Feedback
Digital Mixology Guides
Sips Elevates Cocktail Crafting With Recipes, Guidance, And Customization
AI News Aggregators
DailyBrew Delivers AI-Curated News, Weather, and Sports Updates
Creative Community Platforms
Folks Creates A Space For Product Makers To Share Ideas And Connect
Coffee Discovery Platforms
TheBeanGeek Organizes Specialty Coffee From Roasters Worldwide
Experience Cocktail Workshops
SpiritHouse Toronto Transforms Training into Social Experiences
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Food Delivery Solutions
'Food Delivery App Development Solutions' Help Businesses Launch Apps
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
Social Dining Networks
Recce Discovers and Shares Trusted Restaurant Picks Easily
Market Demand Checks
Buildpad Helps Validate Business Ideas Using Real-World Reddit Data
Operations-Centric Beverage Programs
Fresh Blends Boasts Fresh Blends Cares and the FB Cares App
Bar-Centric Old Fashioned Menus
Doghouse Distillery Launches Its Doghouse Distillery Bar
Opportunity Discovery Tools
Problem Pilot Identifies Validated SaaS Opps From Online Discussions
Swipe Interface Restaurant Platforms
'Foodie Call' Helps Users Find Options for Meals
AI-Powered Mixology Tools
Weber Ranch Launched a Virtual Bartender for Making Cocktails at Home
Texture-Enhanced Cocktail Techniques
Panda & Sons introduces densing to create richer drinks
AI-Powered Customer Feedback Systems
Sweat & Tonic Partners with Clootrack to Enhance Experience
Menu Recommendation Tools
DishFinder Helps Users Discover Top-Rated Dishes at Restaurants
Community-Sourced Product Carousels
Reddit Introduced an AI Search Featuring Product Carousels
Recipe Sharing Networks
ICanCookFood Lets Foodies Share Recipes And Follow Culinary Creators
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Mixology Assistant Apps
Sip Cocktails Helps You Discover, Customize, And Enjoy Unique Drinks
Community Engagement Platforms
Tchop Enables Businesses To Build And Own Online Communities
Nightlife Insight Tools
Up 2 Tonight Shows Real-Time Crowd Info To Help Plan Your Night Out
Food Delivery Platforms
Food Devilery App Development Builds Smart Secure Food Ordering Platforms
AI-Powered Trade Search Tools
The Drinks Business Launches justaskdb for AI-Powered Support
Luxurious Nitro Cocktails
Inversion Nitro Cocktails Capture the Texture of Freshly Shaken Drinks
Digital Recipe Platforms
Recipe Hub Lets Users Discover, Save, And Share Recipes Easily
Collaborative Dining Tools
Where Are We Eating Tonight Helps Groups Decide Restaurants Easily
Interactive Party Games
'Roved' Makes Group Drinking Games Easy, Fun, And Instantly Social
Shared Cooking Platforms
Wheat Helps Friends Combine Ingredients At Home For Smarter Cooking
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update
Hospitality Strategy Communities
The PickUp Unites Revenue Managers in One Hub