These branded celebrations range from festive sneaker soirees to retrospective magazine parties that commemorate a milestone or brand birthday. While Jordan Brand's recent Shanghai party celebrated the brand's 30th anniversary with star-studded guests and museum-inspired displays, Grazia's immersive art installation was made from past issues of the popular style publication.
In addition to immersive parties, these branded celebrations also include publicity stunts like eBay's birthday cake that was unveiled in London earlier this year. The massive dessert was sent down the River Thames and commemorated the e-retailer's 20th anniversary.
Other standouts include Nike's tennis-honoring street celebration that featured spontaneous matches between athletic icons like Serena Williams, Rafael Nadal and even John McEnroe who won eight Grand Slams during his tennis career.
12 Examples of Branded Celebrations
From Festive Sneaker Soirees to Retrospective Magazine Parties:
Jana Pijak — Oct 8, 2015 — Marketing
12
Retrospective Magazine Exhibits
Gossip Magazine Grazia Celebrated Its 10th Anniversary in 2015
11
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
10
Street Party Dessert Launches
Magnum Launched Two New Ice Creams with a London Street Party
9
Digital Basketball Exhibits
Sports and Art Collide at Nike's Museum 23 Tokyo Installation
8
Cosmetic Anniversary Soirees
The BYS Cosmetics Brand Hosted a Three Year Anniversary Dinner Party
7
Floating Website Birthday Cakes
The eBay Birthday Cake Floated Down the River Thames
6
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
5
Tennis-Honoring Street Games
This Nike Tennis Court was Set Up on the Street to Honor the U.S Open
4
Swanky Musical Parties
This Annual Event Celebrates the History of Jazz
3
Donut Brand Pop-Up Picnics
Krispy Kreme Threw a Summer-Themed Picnic on a Sunny London Rooftop
2
Festive Sneaker Soirees
Jordan Brand's 30th Anniversary Was Commemorated at a Party to Remember
1
Celebratory Crystal Films
The Swarovski Brand Celebrates Its 120th Anniversary with a Video Series
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Lunar Festivity-Inspired Embroidered Shoes
Nike Unveils a New 喜喜 Design of the Air Force 1 Low
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Brazil-Inspired Tonal Sneakers
Nike Celebrates Brazil with a New Tonal Palette of the Air Max Plus
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Commemorative Sneaker Shops
The '85 Shop by eBay Shares a Collection of Original Air Jordan 1s
Commemorative Comic-Themed Sneakers
Kasina & adidas Launch the Campus 80s Celebrating Kim Jung Gi
Retro Chrome-Detailed Sneakers
Nike Unveils a Frozen Moments Colorway of the Air Jordan 4
Stark Tonal Typography Sneakers
The New Air Max Plus Mercurial XXV Boasts a Vibrant Look
Car-Branded Sneaker Collaboratioons
Porsche and PUMA Announce New Shoe Silhouettes for 2023
Barrier-Breaking Sneaker Drops
From The Collection: Joy Claire Provides Access to Exclusive Styles
Camo-Patterned Collaborative Sneakers
BAPE and adidas Originals Join on a Sneaker Model
Celebratory Dragon-Inspired Sneakers
Air Jordan's Year of the Dragon Sneakers Feature Green Scales
Women-Celebrating Low Sneakers
Jordan is Set to Release International Women’s Day Sneakers
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Gradient Tonal Limited Sneakers
LORENZ.OG Joins Nike on a New Set of Air Max 95 Sneakers
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Multi-Sensory High-End Foootwear Events
Moncler’s Studio Ascenti Presented Its Design in Paris
Logo-Shaped Sportswear Pillows
The Nike Birthday Pillow Gift Box is a Hong Kong Exclusive
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Synthetic Leather Lifestyle Sneakers
Nike Adds a New Air Max Pulse to its Have a Nike Day Series
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Record-Breaking Celebratory Sneakers
The Surgeon and Nike Present the Moment LeBron 20 Sneaker
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Anniversary-Honoring Minimal Sneakers
New Balance Unveils a Celebratory 996 Sneaker Model
Anniversary-Celebrating Custom Boots
Red Wing Heritage & Urbanstar Celebrate a 20-Year Partnership
Vibrant City-Honoring Sneaker Packs
size? and adidas Originals Launch a London Pack
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Revived Collaborative Running Shoes
Joe Freshgoods Joins New Balance on the 1000 Sneaker Collab
Athlete-Designed Basketball Sneakers
UNINTERRUPTED and Lebron James Unveil New Nike Lebron 20
Collaborative Vibrant Skate Sneakers
Crenshaw Skate Club and Nike Launch a New SB Dunk
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Anniversary-Honoring Hybrid Footwear
Foot Locker's TN 25th Celebration Honors its 25th Anniversary
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Inaugural Virtual Sneaker Collections
Nike Presents its Our Force 1s Collection of Digital Shoes
Jeweler-Backed Sneaker Collaborations
Tiffany & Co. Unveils a Luxe Sneaker Collaboration with Nike
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Stunning Celebratory Custom Cakes
SusieCakes Offers Various Seasonal and Custom Cake Designs
Retro Classic Vintage Sneakers
Nike's Air Jordan 1 High Gets a Lost & Found Design Update
Vibrant Caribbean-Inspired Collections
Adidas MAS NATION Draws Cues from the Caribbean Lifestyle
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Multi-Logo High-Top Sneakers
Nike Unveils Its Latest Blazer Mid ’77 Sneakers
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Sneaker Culture Radio Stations
Nike Created ON AIR.MAX for Nike Air Max Day
Collaborative Heritage Footwear Series
Serigio Tacchini Launches the SS24 Livello Rosso Collection
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Gratitude-Giving Sneakers
The LA Bike Life Crew Handed Out Pairs of the Air Jordan XI Retro
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Colorful Layered Retro Sneakers
Nike Launches an Air Max 1 Design in Japan Iteration
Puerto Rico-Inspired Sneakers
Nike's Air Max 1 Series Celebrates National Puerto Rico Day
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Food-Themed Valentine's Shoes
Reebok Debuts the 'Food & Bev' Capsule Inspired by Valentine's Day
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Festive New Year-Inspired Sneakers
New Balance Presents Two New 991 Sneaker Variations
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Collaborative Textural Lifestyle Sneakers
New Balance Presents Another Technical 1906 Sneaker
4/20-Inspired Lifestyle Sneakers
adidas Unveil Its Latest Campus 80 'Crop' for 4/20
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
Hip Hop-Honoring High-Top Sneakers
Nike Launches a New Air Force 1 High in a Classics Colorway
Dessert-Inspired Collaborative Shoes
Randomevent and New Balance Join on Sweetness of Kin Shoe
Greyscale Lifestyle Sneaker Packs
New Balance Introduces New Sneakers for Grey Day 2024
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Collaborative Sport-Centric Apparel
PSG and Jordan Brand Join Forces on a New Collection
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Pre-Distressed Collaborative Sneakers
Reebok LTD and MACHINE-A Dress Up the Club C LTD Shoes
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Patient-Created Sneakers
The Doernbecher Freestyle XIX Collection Shares Six Storytelling Designs
Chinese Festival-Inspired Sneakers
Nike's Air Max Plus Celebrates China’s Longtaitou Festival
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
Anniversary-Honoring Covered Sneakers
CLOT Gives the Nike Cortez Sneaker Model a New Makeover
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Retail Sneaker Collaborations
Sneaker District and Reebok Join Forces on the Club C Mid II Vintage
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Marathon-Celebrating Running Sneakers
New Balance Release London Marathon Edition Running Sneakers
Anniversary-Honoring Bold Tonal Sneakers
PUMA and Second Best Join Forces on the Clyde Sneaker
Lunar New Year-Themed Sneakers
The Air Jordan 1 Low Elevate Gets a New Festive Colorway
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Suede Collaborative Logo Sneakers
BAPE and adidas Launch a Second Version of the Campus Sneaker
Retro-Themed Lifestyle Sneakers
Nike Presents the Retro Air Jordan 2 Chicago Sneakers
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Footwear Heritage-Honoring Fashion
Clints Celebrates its Footwear Archives in its Latest Capsule
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Vintage Women's Sportswear
Sporty & Rich Partners with adidas to Launch New 'Campus 80s' Capsule
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Branded Epic Holiday Party Giveaways
Win an 'Unboring' Holiday Bash with Jameson Irish Whiskey
Collegiate Esports Tournaments
Coca-Cola and McDonald’s Extend their Partnership with Brag House
Lunar New Year-Inspired Sneakers
New Balance Debuts a Range of New Releases for Chinese New Year
Sophisticated Bridal Collections
Bella Belle Introoduces the Champagne Era Footwear Collection
Reversed-Themed Classic Sneakers
Nike Introduces the New Icon Flip Collection of Sneakers
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Bandana-Printed Vintage Shoes
Autry Revises the Tennis-Inspired 'Medalist' Using a Bandana Print
Singer-Themed Art Exhibitions
FLANNELS X London Launches an Immersive Beyoncé Exhibition
Iconic Sneaker Anniversaries
Foot Locker Gears Up for Nike Air Max Day with Exclusive Releases
Sneaker-Resembling Leather Wallets
These Nike Cardholders are Reminiscent of Its Sneakers
Exclusive Streetwear-Collaborative Shoes
Nike Presents a Range of New Corteiz Air Max 95 Sneakers
Athlete-Honoring Sneaker Packs
Reebok Launches the Changing of the Guard Collection
Camouflage-Adorned Celebratory Shoes
BAPE Celebrates its 30th Anniversary with an adidas Forum Low
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
Color-Blocking Vibrant Sneakers
Nike Unveils a Doernbecher Version of the Air Jordan 1 Low
Futuristic Bold Tonal Sneakers
Beyoncé and adidas Present the IVY PARK Top Ten 2000 Sneaker
Anniversary-Honoring Streetwear Graphics
BAPE Celebrates its 30th Year with the BAPE GALLERY
Celebratory Candy Brand Campaigns
This See's Candies Campaign Commemorates Mary See
Colorful Celebratory Low-Cut Sneakers
Nike Celebrates the Year of the Rabbit with a New Dunk Low
Music Producer-Backed Sneakers
DJ Khaled Presents the AJ 5 in a Crimson Bliss Colorway
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Patterned Multi-Color Sneakers
Crenshaw Skate Club Unveils a New Collaboration with Nike
Collaborative Sporty Exhibitions
The New SPEZIAL F.C Exhibition Highlights adidas Collaborators
New York Cannabis Lifestyle Events
MARY Fest To Launch in NYC on April 20 2023
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
National Bird-Honoring Sneakers
Nike Celebrates SNKRS Day in Korea with a Special Cortez
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Creative-Collaborative Sneaker Series
Nike Drops the Doernbecher Freestyle XVIII 2023 Collection
Cartoon-Inspired Fashion House Tributes
Givenchy and Disney Celebrate 100 Years
LA-Celebratory Footwear Series
Vans Unveils a New Love-Filled Collection of Classic Footwear
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
Celebratory Pretzel Brand Initiatives
The Philly Pretzel Factory Celebrated Its 25th Anniversary