Many may know Axe body spray for its advertisements showing hot girls quickly turn into savages and unable to control men who spray on Axe deodorant. Though this can be deemed slightly offensive to the female gender, when looking past this specific attribute, there are various clever and inventive marketing strategies that deserve to be highlighted.
Marketing companies from around the world have contributed to making the line of Axe body sprays a memorable product, which infuses funny, interesting and innovative advertising ideas. One of the most recent campaigns, the 'morning after pillow,' provides a satirical spin on letting guys know how to get rid of women the morning after. Another clever ad makes use of 3D technology, which engages the viewer by allowing them to alter the scenario depending on their specific preference.
Even though you may not use the product, Axe deodorant and its marketing strategy is one that has been successful in selling its merchandise as well as getting a few good laughs in.
12 Clever Axe Deodorant Campaigns
12
Break Up Shagging
Edgy Coke Zero Ad
11
Ketchup Phone Numbers
Axe's Flirty Sauce Commercial
10
Double Entendre Advertising
Cheeky Axe Ads are Naughty and Nice at the Same Time
9
Inflatable Cuddling Aids
The Axe Morning After Pillow Fends Off Women the Morning After
8
Yacht Party Commercials
The Ad for 'Axe Boat' is a Contest to Chill in a Dirty Sea Vessel
7
Reversa "Side Effects" Campaign May "Shock Women Under 35"
6
Battling Babe Magnets
Print Ads Show Shirtless Men Before and After the Axe Effect
5
Prince-Mocking Ads
Advertisers Capitalize on the Prince Harry Vegas Scandal
4
Girlfriend Multiplication Apps
This Clever Axe Campaign Makes You Look Like a Player on Facebook
3
Seductive Showdown Deodorant Ads
Axe 'Anarchy is Coming' Gets Pumped Up for the New Body Spray
2
Buskvertising
Axe Pays Buskers to Promote Leather-Scented Deodorant
1
3D Scenario-Altering Ads
The Axe Young & Mature Campaign Let's You Decide The Leading Males Fate
Related Ideas
Poignant Bro Memes
Brotip is a Hilarious and Accurate Collection of Advice
Chocolate Sexy
Axe Dark Temptation Ads Have Gone Guerrilla in the Streets
Steamy Camping Spreads
Model Carolyn Murphy Gets 'Cabin Fever' in V Magazine
Full-Fledged Royal Salutes
Naked Soldiers Support Prince Harry by Baring Almost Everything
Naughty Superman Vision?
Axe 'Bullet' Lets You See Through Clothing (Ad)
Hot Women Washing Naked Men
The Axe Detailer Guy Wash
Deodorant Sexvertising
Keeley Hazell's Enigmatic Lynx Twist Deodorant Ad
Fake Sexy
The Axe Towel
Modern Day Creaturetography
These Charlie White Photos Depict Oddities
12 Sexist Axe Advertisements
Break Up Shagging
Edgy Coke Zero Ad
Boozin' Social Media Stunts
Heineken Bluetooth Bottle Opener Creates a Facebook Event for You
Sexist Ads To Appeal to Men
Axe Cottage Ads
Racy Fragrance Ads
Top Models Disrobe for Dolce & Gabbana Anthology
Racy Fragrance Editorials
‘Scents of a Man' Strategically Places the Perfume Bottles
Socialite Fragrance Empires
Paris Hilton's New Perfume, Siren, For a Sophisticated Summer Scent
Chromatic Geek-Chic Captures
The Romek by Natalia Madejska Portrait Series is Effortlessly Cool
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
Ketchup Phone Numbers
Axe's Flirty Sauce Commercial
Double Entendre Advertising
Cheeky Axe Ads are Naughty and Nice at the Same Time
Epic Party Sportswear Adverts
The Adidas Originals: All Originals Video Defines Good Times
3D Underwear
Calvin Klein Launches a Collection of Eye-Popping Skivvies
Gilded Fragrance Models
Charlize Theron Is Gold From Head to Toe for J'adore L'eau
33 Spray-On Finds
From Skin to Whiskey Cologne
Walking Dead Campaigns
The FedEx ‘Zombie Outbreak' Commercial is Hilariously Creative
Yacht Party Commercials
The Ad for 'Axe Boat' is a Contest to Chill in a Dirty Sea Vessel
Charitable Stripping
Axe Undie Run Has Students Donating the Clothes Off of Their Backs
Reversa "Side Effects" Campaign May "Shock Women Under 35"
Chastising City Campaigns
The Las Vegas Know the Code Ad Sticks Up for Prince Harry's Actions
22 Deodorant Campaigns
From Glamor Deo Spreads to Product Placement Prank Shows
Subliminal Body Spray Ads
The Axe 'Rise Up' Campaign Will Have You Fooled
Magical Fragrance Campaigns
Flora by Gucci Commercial Has Super Powers
Leather-Scented Cologne
Axe Deodorant Wants Men to Smell Like Dead Cows
Disturbing Animal Testing Ads
Morbid NOAH Campaign Uses Faux Fragrances with Dead Critters
Illuminated Fragrance Ads
‘Sunkissed Glow' Perfume by JLo Sells With Sensuality
Drawn Photo Booth Campaigns
Pictionary Sets Up a Picture Station to Show the Game's Attributes
Punching Perfume Ads
The Old Spice Pure Man Scent Campaign is Made for the Guy's Guy
Stereoscopic 3D Pictures
The Lars Brandt Stisen's Video Pops Out at Spectators
Mega Cola Movie Displays
Spectacular Coca-Cola 3D 125th Anniversary Illumination Lights Up Atlanta
Steampunk Story Art
Ry-Spirit Captures a Sensational Sci-Fi World with Anime Inventiveness
Sofa-Shaped Snacks
Ogilvy Creates an Interesting Campain to Promote Magazine Luiza
Iconic Optical Illusion Architecture
Vicente de Paulo Manipulates the Work of Oscar Niemeyer
Battling Babe Magnets
Print Ads Show Shirtless Men Before and After the Axe Effect
Absurd Jerk Awards
The Douchebag Merit Badges Have Little Virtue
Plane Portrait Competitions
KLM Royal Dutch Airlines is Painting Their Planes With Your Portrait
Festive Cyborg Adverts
Galaxy Xmas Hugs Shows the Heartwarming Side of Robots
Toy Block Topography
Artist JR Schmidt Turns New York into a LEGO Land
Scent Struck Campaigns (UPDATE)
Axe Unleash the Chaos Campaign Print Ads Released
Pop Star Sports Adverts
Nike: Music Runs Ellie Depicts the Athletic Side of the Singer
Beefy Fragrance Ads
Piers Morgan is the New Face of Burger King Body Spray
Effeminate Men's Deodorant
The Old Spice Fresh Collection Smells Like Far-Off Places
Recalable Random
The Old Spice Deodorant Ad Offers Some Fresh Humor
Bra-Tossing Print Ads
The Axe 'Women's Day' Ad Features Soaring Undergarments
Beachside Fragrance Promos
Berry Gives us a Taste of her 'Halle'
Seductive Showdown Deodorant Ads
Axe 'Anarchy is Coming' Gets Pumped Up for the New Body Spray
Social Media Couch Crashing
Airbnb Lets You Use 6 Degrees of Seperation
Hand Slap Drive-Bys
The 2012 Volkswagen Beetle 'High Five' Depicts Friendly Street Greetings
Mind-Blowing Cleanser Commercials
Old Spice 'Smell is Power' Campaign Features Terry Crews
Wager War Sports Ads
ESPN 'Shake On It' Commercials Shows the Hefty Price of Losing
Fantasy-Fulfilling Contests
Corona Extra and MTV Launch 'Experience the Extraordinary' on Facebook
Transforming Cleanser Commercials
Old Spice Motorcycle Ad Turns a Chubby Dude Into a Hot Biker
Wisecracking Sneaker Adverts
Adidas Crazy Light 'The Difference' Throws Down Some Knowledge
Rival-Ribbing Adverts
McDonald's 'Package' Cleverly Pokes Fun at the Competition
Product Placement Prank Shows
"The Fixer Show" Promotes Axe, Helps You Punk Your Friends
Ballsy Deodorants
'Fresh Balls' Keeps Your Groin Area Fresh and Dry All Day
Royal Champagne Events
Prince Harry Heads to the Veuve Clicquot Manhattan Polo Classic