It's April 2018 baby, and the trends for fresh people (and the parents responsible for them) are both hip and practical. From clothing and toys for babies to maternity and fertility products for mothers, the April 2018 baby trends cover every aspect of infancy.
Mothers who are new to parenting shouldn't be afraid to ask for help with learning the ropes, and modern businesses are coming to the rescue for those questions and needs. 'Ecocentric Mom' crafts care packages that come in the form of monthly subscription boxes, and even big brands like Target have started similar programs.
For the little tiny humans themselves, it's almost impossible to resist dressing them up like big people, and various streetwear companies and sneaker designers have answered the call.
Top 40 Baby Trends in April
From Functional Fertility Snacks to Toddler Streetwear Collections:
Joey Haar — Apr 28, 2018 — Life-Stages
40
Miniature Tracking Devices
Jiobit is Very Practical as Its the World's Smallest Tracking Device
39
Modern Puzzle Block Toys
PAP YAY is a Colorful and Design-forward 10-piece Block Toy
38
Women-Empowering Kid's Shirts
KIDBOX x TO THE MARKET's T-Shirt Celebrates Women's History Month
37
Pastel Pink Kids Furniture
Ferm Living Embraces Millennial Pink as an Accessible Color for All
36
Playful Children's Furnishings
Crate and Barrel's Land of Nod Line Was Converted to Crate and Kids
35
Bunny-Shaped Slip-Ons
Vans' New Easter Sneakers for Kids Have a Playful Animal Silhouette
34
Affordable Baby Subscription Boxes
Target Created a New Monthly Subscription Box for Babies
33
Geometric Wooden Rocking Animals
CAVALCADE Transforms Single Pieces of Wood into Fun Toys
32
Cat-Themed Spring Accessories
Smoko's New Cat-Inspired Line Boasts Interactive Elements
31
Easter-Themed Baby Moccasins
Freshly Picked is Celebrating Easter with Fun New Moccasins for Kids
30
Sustainable Kids Swimsuits
Mini Rodini's Swimwear Collection is Made from Recycled Ocean Waste
29
Body-Mounted Toddler Seats
The ThreeH 'Baby HipSeat' Balances Young Ones on Your Waist
28
Monthly Motherhood Care Packages
Ecocentric Mom Offers a Subscription Service for New Moms
27
Cartoon Cat Baby Carriers
The New Ergobaby Hello Kitty Baby Carrier Comes in Two Fun Prints
26
Streetwear Toddler Collections
KITH's New KIDSET Collection is Full of Onesies for Toddlers
25
Baby Designer Work Boots
Timberland's New All-Weather Boots Are for Babies and Toddlers
24
Cartoon Mouse Baseball Caps
Disney's New Polka Dot Baseball Cap Has Plush Minnie Mouse Ears on Top
23
Easter-Themed Kids Sneakers
Nike's New Lil Posite Booties are Inspired by a Speckled Easter Egg
22
Easter-Themed Plush Toys
Build-A-Bear's New Range of Bunny Plush Toys is Perfect for Easter
21
Animal-Printed Youth Apparel
Walnut & Walrus' New Kids Line Has Hand-Printed Illustrations
20
Diaper-Tracking Baby Sensors
The Opro9 Wearable Humidity Sensor Alerts Parents of a Wet Diaper
19
Ergonomic Multi-Position Baby Carriers
The líllébaby 'COMPLETE' Carrier Works in Six Positions
18
Supportive Kids Tennis Shoes
The New Balance Mesh ProCourt Sneakers for Kids are Comfortable
17
Mother Earth-Inspired Kids Clothes
Mini Rodini's Mother Earth Line Has Fun Animal Illustrations
16
Charitable Children's Easter Collections
The Tot Kids Easter Collection Donates to Baby2Baby
15
Retro Neon Baby Shoes
Nike's Little Max 95 is a Mini Version of the Classic Air Max
14
Women-Celebrating Baby Moccasins
Freshly Picked's New Fierce Collection Celebrates Women's History
13
Transparency-Focused Baby Brands
MADE OF Favors an Organic Approach to Baby Care with a D2C Model
12
Food-Themed Baby Moccasins
Freshly Picked's Foodie Collection is Covered in Sushi and Pizza
11
Basketball-Themed Baby Onesies
Nike Created a New Three-Piece Jordan Game Changer Set for Babies
10
Eco-Friendly Kids Sunglasses
Stella McCartney's New Kids Sunglasses are Stylish and Biodegradable
9
Functional Fertility Snacks
FertileGirl Makes Superfood Bars to Support Women Pre-Pregnancy
8
Irish Holiday Teddy Bears
Build-A-Bear Created a New Line of St Patrick's Day-Themed Bears
7
Hypoallergenic Baby Care Collections
Petite Planet by Johnson's is Launching First Via E-Commerce
6
Parental Privacy Stroller Screens
The 'KOOÏ Cover' Offers a Private Spot for Moms to Breastfeed
5
Socialite-Created Maternity Denim
Khloé Kardashian Expanded Upon 'Good American' with 'Good Mama'
4
Celebrity-Made Kids Clothes
Kanye and Kim's Kids Supply Dropped It's Second Clothing Line
3
Skateboard-Inspired Kids Shoes
Vans Created Three Tough Skateboarding Prints on Classic Kids Shoes
2
Irish Holiday Moccasins
Freshly Picked's St Patrick's Day Shoes are Perfect for the Holiday
1
Athletic Baby Rompers
Nike's Two-Piece Romper Set for Babies Features the Classic Logo
Related Ideas
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Personalized Pet-Inspired Handbags
Marc Jacobs Introduces the 'Bark Jacobs' Experience
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Modern Transformative Child Walkers
The Jumbo walker concept grows with your child stages.
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
One-Hour Diaper Tests
Huggies' Expensive $h*t Showcased the Strength of Its Blowout Protection
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Miniature Baby Collectibles
MGA’s Miniverse: Make it Mini Real Baby Shares Tiny Figures & Food
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Collaborative Retailer Capsules
The Kate Spade New York x Target Collection Boasts Vibrancy
Blind Box QSR Collectibles
KFC Thailand Created a Celebratory Baby Sanders Collection of Toys
Expansive Summer-Ready Baby Foods
Beech-Nut® Introduces Eight New Baby and Toddler Foods
Cartoon Pregnancy Gender Reveals
Hasbro Makes a Major Announcement in the Peppa Pig Universe
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Limited-Edition Barista Fashion Ranges
Oatly and Kids of Immigrants Partnered for Cafe Workwear
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Easter-Inspired Body Care Ranges
Lush Debuts Its Playful Seasonal Easter Lineup
Athlete Celebrity Campaigns
The Adidas Z.N.E. Collection Blends Teamwork with Off-Duty Versatility
Members-Only Plush Collectibles
Baby Three x T-Mobile Collaborated on the No Filter Series
Whimsical Co-Branded Fashion Collaborations
Target and Roller Rabbit Debut an Eye-Catching
Cutesy Equestrian Fashion Ranges
The Monsoon x My Little Pony Range is Arriving Now
Transitional Motherhood Campaigns
Peanut and Tommee Tippee Want "Matrescence" in the Dictionary
Back-To-School Wardrobe Pieces
The UNIQLO Kids Selection Offers Everyday Styling Essentials
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Streetwear-Branded Decor Ranges
The Crate & Barrel x Converse Furniture Collection Has 80 Pieces
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Family-Focused Cleaning Campaigns
ECOS Celebrates Life's Beautiful Chaos with Little Messes Ad
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Branded Chocolate Easter Eggs
The 2026 Nestlé Easter Products Interpret Classic Chocolate Flavors
Children-Focused Tech Lines
MyFirst Specializes in Technology Products for Children
Whimsical Cartoon Diapers
Hello Bello Launches a Dr. Seuss Babies Collaboration for its Diapers
Slick Fashion-Forward Stroller Designs
UPPAbaby's Ada Collection is Chic, Minimalist, and Elegant
Pregnancy-Friendly Fitness Equipment
Bala Mama Collection Launches as a Pre- and Postnatal Line
Contemporary Classic Apparel Lines
Maison Kitsuné Has Introduced Its Fall 2025 Baby Fox Collection
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
School-Aged Kids Snack Ranges
Earth’s Best Big Kids Snacks are for Kids Aged Four to Eight
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Regenerative Fabric Clothing Collections
This Nobody’s Child Collection Has Regenerative Cotton
Sustainable Dog Clothes Brands
Pet Passion offers Dog Wear Inspired by Babywear Design Techniques
Baby-Friendly Yogurt Ranges
Stonyfield Organic YoBaby Yogurts Come in Several Formats
Kid-Friendly Press-On Nails
Pressies by Olive & June are Designed and Fitted for Kids and Tweens
Mother's Day-Focused Self-Care Capsules
Lush's Mother's Day Collection is Colorful & Sustainable
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Fitness Personality-Led Apparel Capsules
Sene is Dropping the Second Collection with Emma Lovewell
Museum-Inspired Spring Fashion Capsules
Pacsun is Partnering with the Metropolitan Museum of Art
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Cult Film-Inspired Kid's Fashion
Mini Rodini Launches a Capsule, Inspired by the E.T.
Playful Apparel Collabs
Stoney Clover Lane X Roller Rabbit Introduce Swimwear for Women and Kids
Outdoors-Inspired Kids Apparel
Kyte Baby Unveils Its Yellowstone + Yosemite Collection
Better-for-You Preschooler Snacks
Goodies Makes Nutritious, Craveable Snacks for Growing Kids
Influencer-Led Kids Clothing Collections
The GEN Kids Clothing Brand is Arriving at M&S and NEXT
Hybrid Indoor Play Spaces
Jumpin' Jellybeans Expertly Merges Play with Wellness
Organic Powdered Baby Foods
Be Spooned's Adaptable First Bites Grow into Toddler Meals
Smart Pregnancy Mattress Modes
Eight Sleep Pregnancy Mode Offers Advanced Temperature Control
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Seasonal Change Spring Fashion
Hiking Patrol Introduces the Transition Collection for SS25
Food-Themed Baby Names
The ALDI Baby Name Campaign Sparks Ideas for Food-Loving Parents
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Regional Baby Food Ranges
These New Little Freddie Products are Arriving in the Middle East
Upgraded Toddler Care Ranges
Pura Relaunches Its Entire Diaper and Wipes Line
Handcrafted Springtime Baked Goods
The Paris Baguette Easter Menu Features Four Treats
Organic Educator-Themed Yogurts
Stonyfield and Ms. Rachel Team Up for a Grocery Collaboration
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Heritage-Infused Streetwear
AAPE by A Bathing Ape Revisits Youth Culture’s Golden Eras
Parent-to-Parent Marketplaces
Blossoms Helps Families Exchange Gently Used Children's Clothing
Pregnancy-Safe Active Skincare
SKN TO SKN Formulates Products for Breastfeeding, Postpartum & More
Parent-Centered Baby Contests
Gerber's 2026 Photo Search Celebrates the Whole Family
Vacation-Themed Children's Sleepwear
The Petit Lem Tropicana Collection Spotlights Vibrant Prints
Organic Textile-Forward Baby Lines
Coyuchi Littles is a Comprehensive New Bedding Line
Travel-Optimized Baby Products
Stokke Launches the 'Jet Kids' Collection for Seamless Travel
Feedback-Informed Modern Baby Carriers
Infantino Debuts Two New Baby Carriers Models
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Elevated Lifestyle Brands
Kyte Living Expands Its Beloved Baby Brand into Adult Comfort Essentials
AI Parenting Assistants
MyBaby.help Offers Personalized AI Guidance for Baby Care and Development
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Elevated Maternity Collections
Seraphine Relaunches Brand with Design-Led Pregnancy Fashion
Functional Toddler Food Toppers
Good4U Meal Toppers are Crafted for Kids Aged Three and Up
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Colorful Youth Fashion Collections
Joe Fresh and Life at Home™ Have Partnered with Crayola
Strawberry Rhubarb-Flavored Baby Products
Little Spoon Launches Its Strawberry Rhubarb Babyblend
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Sensory-Friendly Child Seat Lines
Ted Kangaroo Debuts Four Products for Children's Regulation
Summer Skincare Campaigns
Himalaya BabyCare Launched Its Summer Baby Skincare Regimen Campaign
Multi-Use Soothing Shirts
The Sweat Sheet Holds a Mom's Scent and Turns into a NICU Mattress Cover
Postpartum Wellness Brand Expansions
Anya Expands Into Target, Making Products More Accessible
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Low-Cost Textural Easter Candies
The Bebeto Easter 2026 Collection is Priced Starting at £1
Inaugural Children's Swimwear Capsules
LSPACE Has Announced the Launch of Little L
Contemporary Matching Apparel Capsules
Petit Lem Introduces the Maman and Mini Collection
Parent Feedback-Driven Product Enhancements
GROWNSY Paid Attention to Parent Feedback in 2025
Freeze-Dried Toddler Meal Pouches
These New More Toddler Meals Products Showcase Convenience
Honest Parenthood Initiatives
Similac's Love Without Measure Supports Gen Z Parents
Growth-Focused Baby Care Brands
GROWNSY Announces Its New Philosophy — Space to Grow
Matching Mother's Day Collections
Dream Pairs Kids Releases New Mommy & Me Capsule
Naming Inspiration Tools
Epic Baby Names Curates Myth-Inspired Options From Homeric Epics
Infant Microbiome Studies
Tiny Health and Free to Feed Partnered to Study Infant Microbiomes
Lifestyle Kids Streetwear
Patta Aw25 Kids Collection Blends Bold Graphics with Practical Comfort
Versatile Baby Swaddle Designs
SwaddleDesigns Calls Attention to Its Omni Swaddle Sack
Limited-Edition Pink-Forward Collaborative Capsules
Janie and Jack Debut the TH!NK P!NK Collection
Adorable Striped Baby Outfits
Petit Lem Debuts the FIRSTS Playwear Collection
Modern Infant Gear Lines
mima Now Offers Its Range on Target's Website, Thereby Expanding Access
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Charitable Mother's Day Initiatives
Knix Partners with Baby Love to Give Back to the Community
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Infant Outerwear Collections
Petit Lem Introduces New and Trendy Winter Outerwear for Children
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Interior Designer Furniture Announcements
Babyletto is Partnering with Nate Berkus on a New Range
Modern Motherhood Memberships
Mavie Empowers Members with Realistic Personalized Routines
Nursery Brand Parenting Apps
The Mamas & Papas App Offers Support and Inspiration for Parents
Children-Focused Design Contests
RuffleButts Has Launched Its Annual Little Artists Design Contest
Sustainable German Baby Lines
Super-Pharm Unveils a New Line of Natural Baby Care Products
Tastemaker-Starring Father's Day Campaigns
Psycho Bunny Launches 'This Is Generational Wealth'
Physician Baby Skincare
My Petite Coco Launches Science-Backed Skincare for Infants
Infant Nutrition Trackers
Baby Bites Helps Parents Log Meals, Reactions, and Favorites
Baby-Focused Toweling Lines
Snuggle Me Organic Boass Four Cotton Baby and Toddler Products
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Toddler-Convertible Cots
Jitrin Jintaprecha Designs the Parry cot for Mother Goose
Fertility Support Communities
BabyMantra Connects with Stories to Navigate Fertility Journeys
Collaborative Dad-Honoring Walks
GROWNSY & Good+ Foundation Hosted the Daddy Summer Stroll Event
Educational Mother-Supporting Events
Momcozy Finishes Up the 2025 Expert Series with Eight Events