Proving that consumers in transit are likely to have time to kill, airport pop-up shops are an excellent way for brands to reach a wide variety of consumers with a single campaign.
In addition to capitalizing on a traveler's likeliness to browse, engaging airport pop-up shops that include interactive features offer a multi-sensory experience that has a better chance of resonating with consumers on an emotional level. Such emotional connections are tantamount to brand-building and in establishing brand loyalty.
An example of an airport pop-up that engages consumers on multiple levels is the recent Hermès shop that popped up at JFK airport in NYC. Modeled after the brand's flagship in Paris, the pop-up temporarily transports travelers with a selection of fragrances, signature scarves and accessories.
10 Multi-Sensory Airport Pop-Ups
From Interactive Whiskey Architecture to Fragrant Travel Globes:
Rebecca Byers — Oct 21, 2015 — World
10
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
9
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
8
Toilet Design Exhibitions
Tokyo's Narita Airport Features a High-Tech Toilet Exhibition
7
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
6
Lavish Airport Pop-Ups
JFK Airport's Hermès Pop-Up Shop Embodies a Luxurious Air
5
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
4
Vibrant Textile Design Pop-Ups
The Kauniste Pop-Up Brings Finnish Design to Helsinki Airport
3
Immersive Fragrance Marketing
Dior's Pink Garden in Doha Airport Celebrates a New Perfume Launch
2
Fragrant Travel Globes
Heathrow Airport Sends You on a Trip of Smells Around the World
1
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
Related Ideas
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Biodegradable 3D-Printed Pop-Up Cafes
The Nescafé Dolce Gusto Neo Store is Eco-Focused
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Multi-Sensory Perfume Books
Louis Vuitton's Perfume Atlas Shares a Globally Inspired Journey
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Emotive Fragrance Pop-Ups
Charlotte Tilbury's London Experience Explores the Future of Fragrance
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Supermarket-Style Pavilions
Venice Architecture Biennale's Latvian Pavilion Has a Familiar Form
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Vintage Duty Free Retailers
ARI's Preloved Boutique at Lisbon Airport Encourages Eco Consumerism
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Pop-Up Luggage Retail Activations
This Antler Retail Pop-Up is at Selfridges London
Artist-Focused Luxury Exhibits
Louis Vuitton and Yayoi Kusama Debut an Art Experience in Hong Kong
Sustainable Airport Terminal Designs
This Lush Green Terminal is Powered By Renewable Energy
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
In-Airport Toy Retailers
Toys R Us is Expanding its Retail Presence with Up to 24 Airport Stores
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Candy-Themed Pop-Up Shops
The HI-CHEW Bite-Size Candy Shop is Opening in New York City
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Curated Intimate Retail Experiences
Alaïa Flagship Store in London Was Recently Redesigned
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
Tactile Fashion Boutique Designs
FOG Architecture Designs a New Xiaozhuo Store Location
Inflight Snack Stations
United Introduced Self-Serve Grab-and-Go Stations for Economy Fliers
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Aromatic Memory Projection Systems
The Scent Camera & Memory Station by Yue Wang is Immersive
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Crypto-Luxury Fashion Pop-Ups
9dcc Unveiled Its Collection 01 Pop-Up Experience in NYC
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Luxury Airport Retail Expansions
Schiphol Airport's Lounge 2 Will Feature More Luxury Brands
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Luggage-Honoring Fashion Collections
The Louis Vuitton 'Flight Mode' Collection is Travel-Ready
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Sand Dune-Inspired Airport Roofs
Kohn Pedersen Fox Completes a Terminal Design
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Circular Concierge Kiosks
This Conceptual Screen Concierge by Ivan Zhurba Automates Check-ins
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Licorice Pop-Up Shops
Lakrids by Bülow is on a Mission to Make People Love a Divisive Treat
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Art-Inspired Home Fragrances
Pura and The Metropolitan Collaborated on Scents for the Home
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Liveable Artful Pop-Up Installations
Julie Cloos Mølsgaard Creates a Pop-Up Hotel Installation
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Feature-Rich Airport Apps
The 'byAir' App Offers Indoor Maps, Transport Options and More
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Honey-Infused Holiday Pop-ups
Gisou Just Opened Up a Christmas Pop-Up Store in London
AI-Powered Accessory Platforms
PopSockets' AI Customizer Personalizes Accessories with GenAI
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Cozy Luxury Brand Showrooms
KOT Architects Develops a Neutral Palette for Dior's Showroom
1960s-Inspired Airport Hotels
The TWA Hotel in New York Captures the City's 60s Aesthetics
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Garden-Like Airport Terminals
SOM Designs a Terminal at the Kempegowda International Airport
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
NYC-Based Apparel Stores
Aviator Nation Launches its First Pop-Up Shop in New York City
Pop-Up Dog Parks
PetSafe's Unleashed Dog Park is a Destination for People & Pets Alike
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Beach-Ready Opulent Pop-Ups
Harrods Opens a CELINE Plein Soleil Pop-Up Store in London
Archive-Inspired Streetwear Pop-Ups
POST ARCHIVE FACTION (PAF) Boasts a New Pop-Up Experience
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Tennis-Themed Eyewear Experiences
The Polo Ralph Lauren x Wimbledon Experience is Immersive
Regional Airport Retailers
Okanagan + Co at Kelowna International Airport Spotlights Local Goods
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
Sneaker Pop-Up Cafés
adidas and Pharrell's Samba Café Will Run Between June 22nd and 24th
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Culturally Influenced Parisian Boutiques
Halleroid Designs the New L/Uniform Boutique in Paris
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Fashion House Airport Lounges
Louis Vuitton Opens a Luxurious Airport Lounge in Qatar
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Large-Scale Airport Installations
Hank Willis Thomas and Coby Kennedy Create the Reach Sculpture
Personalized Airport Assistance
SkipQ Helps Travelers Navigate the Airport with eSim Technology
All-White Interior Artful Galleries
Samsøe Samsøe Highlights a Blank Canvas in New Pop-Up
Airport Restaurant Gift Shops
Hogan's Homestead Offers Locally Sourced Gifts with Alcohol Service
Airport-Navigation App Updates
The Latest Uber Updates Make Planning Travel More Streamlined
QSR Summer Promotions
Starbucks Canada Offers Mobile Ordering and Rewards at Canadian Airports
Office-Themed Metallic Installations
Crosby Studios Forms a Pop-Up Exhibition for The Frankie Shop
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Festive Film Lounges
M&M's Merry Movie Holiday Lounge Enhances Holiday Travel Experiences
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Luxuriously Revamped Airport Lounges
Chase Sapphire Lounge Has Opened at Laguardia Airport
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta