Adultoween drinks are on the rise as nostalgic adults reclaim Halloween as their own by embracing child-free celebrations, hosting costume parties, and even collecting their own candy stashes. No longer just a holiday for trick-or-treaters, Halloween has become an occasion for sophisticated indulgence, and beverage brands are taking note. Delta Beverages, for example, named its Delta THC seltzers "the unofficial beverage of adult Halloween."
When it comes to new spooky seasonal releases within the alcohol category, Angry Orchard collaborated on a limited-edition hard cider Thriller Variety Pack, and Bacardí dropped a glow-in-the-dark rum bottle with a skeleton design.
And those who prefer to do their own mixing are concocting festive cocktails like the Caramel Appletini or Candyman Margarita from Bartesian's Spooky Sips Collection.
20 Adultoween Drinks
20
Swirled Marshmallow Ube Coffees
Dunkin's 2024 Halloween Menu Includes the New Potion Macchiato
19
Horror-Inspired Energy Drinks
Alani Nu's 'Witch's Brew Energy' Features Apple and Caramel Flavors
18
Exclusive Halloween Cider Packs
Angry Orchard Unveiled its Limited-Time 'Thriller Variety Pack'
17
Characterized Monster Wines
19 Crimes Reprises its Glow-In-The-Dark Universal Monsters Collection
16
Sensorial Horror-Inspired Hard Ciders
Angry Orchard Introduced its Hide & Shriek Prank Pack
15
Glow-in-the-Dark Rum Bottles
Bacardí Launched a Limited-Edition Skeleton Bottle for Halloween
14
Spooky THC Seltzer Campaigns
Delta Named Its Drink "The Unofficial Beverage of Adult Halloween"
13
Haunting Limited-Edition Beer Kits
Samuel Adams Debuts an At-Home Séance Kit
12
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
11
Halloween-Themed Shiraz Wines
Barossa Ink Shiraz is Debuting New Branding for the Autumn
10
Creamy Pumpkin Energy Drinks
Alani Nu Pumpkin Cream Shares the Taste of a Favorite Fall Flavor
9
Sweet Autumnal Vodka Flavors
XIX Vodka Toffee Apple Was Chosen by Fans of the YouTube Group
8
Candy-Paired Wine Tastings
Vinebox's Candy Pairing Tasting Experience Matches Candy to Wine
7
Spooky Scream King Spirits
Macabre Spirits Tequila is Backed by Actor Matthew Lillard
6
Halloween Cocktail Capsules
Bartesian's Spooky Sips Collection Elevates Cozy Evenings at Home
5
Seasonal Jack-O-Lantern Liqueurs
The Pumpkin Potion Liqueur from Gravity Drinks is Spooky
4
Halloween-Themed Margarita Recipes
Flecha Azul Tequila & Dos Hombres Mezcal Partner for Halloween
3
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
2
Spooky Nautical IPAs
The Adnams Double Ghost IPA is Double Dry Hopped
1
Witchy Low-Calorie Margaritas
Jordan's Skinny Mixes Dropped a Spooky Green Apple Margarita Mix
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Premium Spirit Canned Cocktails
Oo-Lah Cocktails is a Recently Launched and Veteran-Founded Brand
Cider-Inspired Energy Drinks
Monster Juiced Bad Apple Has a Not-Too-Sweet Formula
Witchy Halloween Float Drinks
Sonic's New Witch’s Brew Slush Float is Coming Soon
Seasonal Licorice Candies
These American Licorice Company Halloween Products are Arriving Now
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Horror-Inspired Energy Drinks
Alani Nu's 'Witch's Brew Energy' Features Apple and Caramel Flavors
Horror-Creature-Inspired Footwear Capsules
Reebok Unveiled a Universal Monsters Collection
Flavorless Microdosing Sachets
Cann's Naked Hi Boy Enhances Everything from Drinks to Dressing
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Juicy Cannabis Seltzers
Not Beer Vibed Features Real Fruit Juice, THC and CBD
Customizable Olive Oil Bottles
Brightland's Paint & Pour Gift Set Turns Packaging into Keepsakes
Celestial-Inspired Packaging Collections
Hunter Luxury Debuts Its Cosmic Teal Collection
Horror Franchise Soda Ranges
These Fanta Sodas Showcase Horror Film Characters
Sensorial Horror-Inspired Hard Ciders
Angry Orchard Introduced its Hide & Shriek Prank Pack
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Luxuriously Immersive Spooky Experiences
The Fairmont Hotel Vancouver Presents Eerie Events
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Tea-Sourced Caffeine Energy Drinks
These New King Kongin Energy Drinks Come in Three Flavors
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Low-Calorie Non-Alcoholic Beers
The 'Michelob ULTRA Zero' Will Contain Only 29 Calories
Refreshingly Premium Ciders
Brutal Fruit Cider Has Ruby Apple, Citrus and Spice Notes
Mezcal-Branded Streetwear Collections
Dos Hombres Introduces Its Spring Frost Merch Collection
Streetstyle Snack Pouches
The Cheez-It Walking Taco's Packaging Was Made for K-12 Foodservice
Extremely Limited Vodka Expressions
Sauvage Distillery Debuts Upstate Vodka Black Oxford
Limited-Edition Influencer Wines
Echo Falls and GK Barry Partnered for New Wine Packaging
Feel-Good Functional Tonics
BRĒZ's New Wellness-Forward Beverages Support Intentional Drinking
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Marigold-Infused Tequilas
Espolòn Tequila Flor de Oro Celebrates Día de Los Muertos
Uplifting Zero-Proof Beverages
Señorita Ranch Water Shares a Fast-Acting, Feel-Good THC Buzz
Apple-Inspired Whisky-Based Liqueurs
Fireball Blazin' Apple Offers a Twist on a Distinct Spirit
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Accessorized Cleansing Mists
Glow Hub's Hand Cleansing Mists Come with a Keychain & Stickers
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Flavored Canned Cocktails
Bluebird Hardwater Expands Its Lineup with New Flavorful Offerings
Diner-Style Whisky Pop-Ups
Crown Royal Blackberry is Popping Up at Crown Royal Pancake Palace
Lemon-Inspired Energy Drinks
Heywell Has Introduced Its New Flavor, Lemon Fizz
Pumpkin Spice Boba Products
Boba POPS Boasts a New and Indulgent Seasonal Flavor
Slushie-Inspired Energy Drinks
Paris Hilton x Alani Nu Pink Slush Tastes Like Berry Cream Soda
Fruit-Forward Vodka Cocktails
The Squeezed Vodka Cocktails Come in Three Flavors
Artisan-Quality Halloween Desserts
The TOUS les JOURS Spooky Delights Range is Baked In-Store
Plant-Based Jelly Snack Pouches
Dally is Low-Calorie, Zero-Sugar and Sensorially Satisfying
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Tequila-Inspired Malt Beverages
The el Jimador Spiked Bebidas Variety Pack Has Four Flavors
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
THC-Infused Inflight Drinks
Select Virgin Airlines Flights Now Serve Drippy's THC-Infused Sodas
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Caramel Cream Liqueurs
Kahlúa Dunkin' Caramel Swirl Cream Liqueur is a Treat for Coffee Lovers
Limited-Production Bourbon Series
Rolling Fork Spirits is Expanding Its Bourbon De Luxe Series
Dualistic Small-Batch Tequilas
Tequila Cayéya Unveiled El Diablo’s Elixir & The Spirit of an Angel
Variety Cider Beverage Packs
Angry Orchard Debuts the Limited-Edition Yard Party Pack Variety Pack
Moustachioed Holiday Margaritas
Santa’s Secret Stache Marg is Chili’s December Margarita Special
Ghoulish Theater-Only Refreshments
The Fanta Haunted Apple ICEE Celebrates Beetlejuice Beetlejuice
Halloween-Themed Shiraz Wines
Barossa Ink Shiraz is Debuting New Branding for the Autumn
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Bitters-Infused Canned Margaritas
Hella Margaritas are Enhanced with Hella Cocktail Co. Bitters
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Cannabis-Sponsored Sports Leagues
Tempter’s Partnership with Karate Combat is Significant
Apple Wine Cocktails
The Angry Orchard Canned Cocktail Range Shows Off the Brand's Attitude
Cocktail-Inspired Sour Beers
Vocation Death by Amaretto Sour is Only Available at Sainsbury's
Naturally Caffeinated Mushroom Drinks
Zooz is a Premium, Non-Alcoholic Alternative to Soft Drinks
Artistic Monochromatic Wine Branding
The KRINK x Barossa Ink Limited Edition Shiraz is Full Bodied
Super Natural Sparkling Drinks
YEW Blends British Water and a Hint of Fruit for Sweetness
Streetstyle Luxury Tequilas
2025 Nobu Rare Artfully Shares Some of the World's Oldest Tequila
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Customizable Carbonated Beverages
Crumbl Has Expanded Its Dessert-Focused Offerings in Canada
Rebellious Valentine's Day Wines
19 Crimes Valentine's Bottles are Limited-Edition
Music Festival-Themed Cannabis Drinks
Woodstock Goods is Launching Hemp-Derived Drinks
Seasonal Sugar-Free Drink Syrups
Jordan's Skinny Mixes 2025 Harvest Collection is Versatile
Creamy Pineapple Liqueurs
RumChata Pineapple Cream is Launching Ahead of Cocktail Season
Halloween Cocktail Capsules
Bartesian's Spooky Sips Collection Elevates Cozy Evenings at Home
Seasonal Jack-O-Lantern Liqueurs
The Pumpkin Potion Liqueur from Gravity Drinks is Spooky
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Tequila-Sponsored Gallery Events
LALO Tequila Sponsored the VIP experience at MoMA
Summery Sparkling Cannabis Lemonades
Collective Project Hemp Sparkling Lemonades are Flavorful
Halloween-Themed Margarita Recipes
Flecha Azul Tequila & Dos Hombres Mezcal Partner for Halloween
Pumpkin Spice-Inspired Creamers
Bulletproof Debuts Its Pumpkin Spice Enhanced Creamer
Alcohol-Free Subscription Partnership
Kit NA Brewing Partners with HelloFresh for Deliveries
Ontario-Based Sparkling Wines
Trius Winery Debuts the Trius Méthode Cuvé Close
Non-Alcoholic Craft Beer Kits
Kit NA Brewing Curated a Non-Alcoholic Starter Pack for Dry January
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
AI Color Palette Generators
ColorMagic is an AI-Powered Tool with Over Four Million Palettes
Halloween Wine Tastings
Sixty Vines Curated Wine and Candy Pairings for Whites, Reds and Rosé
Low-Alcohol Summertime Ciders
Cornish Orchards Peach & Apple Pairs Well with Light Fare
Indo-British Cocktail Recipes
Desi Daru Remixes Classic Serves with Bold Flavors & Aromatics
Record-Breaking Spicy Margaritas
Ghost Tequila Made the World's Largest Perfectly Spicy Margarita
Fruit-Forward RTD Vodka Seltzers
-196 Launched its 'Combo Flavor Variety Pack' for the Summer
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Spiced Wintertime Energy Drinks
Red Bull Winter Edition Pear Cinnamon Celebrates Orchard Fruit
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Summer-Forward Hard Cider Packs
Angry Orchard Introduced its Limited-Edition 'Summer Party Pack'
Sparkling Tequila Cocktails
Suerte Tequila's Craft Tequila Cocktails Deliver Year-Round Enjoyment
High-Dose Hemp Refreshments
These STIIIZY Drinks Come in Sodas and Seltzers
Spooky Halloween Energy Supplements
Sneak Energy Candy Apple Has a Zero-Sugar Formula
Mezcal-Themed Restaurant Cocktails
Applebee’s Introduces the New Mezcal Cocktails
Hard Cider Exchanges
The Angry Swap Trades Unwanted Gifts for Angry Orchard Hard Cider
Refreshing RTD Sangrias
Anggur Merah Sangria Fizz Appeals to Younger Drinkers in Indonesia
Spooky Energy-Boosting Drinks
Scooter's Coffee FrankenSCOOT! Energy Infusion Drink is Monstrous
Luxe Culinary Experiences
W Toronto's Limited-Time Tasting Menu Boasts a Blend of Flavors
Seasonal Retailer Beers
Rutter's Haunted Harvest Pumpkin Spice Ale is Exclusive to the Retailer
Collaboration Fruit Juice Candies
Vimto Jazzies Feature Familiar Flavors and Textures
Ready-to-Drink Rum Punches
Kraken Caribbean Punch Blends Black Spiced Rum & Tropical Flavors
Celebrity-Approved Mezcal Cocktails
Dos Hombres Has Expanded Its Presence to Applebee's
Seasonal Thanksgiving Dining Experiences
Sunday Dreamin’ in NYC's East Village is Holiday-Ready
Spice-Infused Apple Ciders
Angry Orchard Introduces the 'World's Angriest Cider'
Rebellious Red Wines
19 Crimes Tempranillo Shares a Bold, Fruity Spanish Wine with a Story
Classically Flavored Ciders
Kopparberg Crisp Apple Supports the Resurgence of the Libation
Berry-Laden Hard Ciders
This All-American Cider Uses Farm-Fresh Apples and Blueberries
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Spooky Halloween-Themed Sodas
These JONES Halloween Sodas Come in Three Options
Experimental Bourbon Releases
A. Smith Bowman Distillery Debuts the Hungarian Oak
Hazy Non-Alcoholic Beers
Just the Haze by Samuel Adams is Delightful and Poppy
Tantalizingly Tropical Double IPAs
This Strong Ale is Lush With A Bouquet of Fruity Aromas
Spirit-Filled Advent Calendars
Craft Gin Club Craft Gin Advent Calendars are Festive and Fun
Password-Protected Daiquiris
Ron Santiago de Cuba is Celebrating Daiquiri Day & Week with UK Bars
Autumnal Sparkling Waters
Aura Bora's Honey Pumpkin Sparkling Water is a Sweet Fall Sipper
Daiquiri-Honoring Cocktail Recipes
Diplomático Planas is Marking National Daiquiri Day
Humorous Wine-Themed Costumes
Franzia Wines Unveils a Set of New Wine-Inspired Halloween Costumes
Low-Calorie Canned Margaritas
Soula Shares Premium Cocktails Prepared with Mexican Agave Azul Wine
Horror-Themed Energy Mixes
G FUEL and Warner Bros. Launch the 'Friday the 13th' Energy Mix