People have turned to celebrities to find the latest in fashion, technology, and pop culture for decades. As of late, celebrities have been using their star powers to promote charities and causes.
Check out the slide show below to see everyone from Angelina Jolie to Rihanna and Katy Perry raising awareness.
Implications - Celebrity testimonials are not new to the advertising world, but charities and activist organizations are increasingly using the viral power of celebrities to attract attention, press and legitimacy to their initiatives. Celebrities are simultaneously making use of high-profile charitable ventures to augment their public perception; Angelina Jolie, Bono and Eminem are just some of the many celebrities who have done so successfully.
20 Acts of Celeb Activism
17
Nude For PETA
Sophie Monk + 5 Other Celebs Strip For Animals
16
Anti-Fur Activists
The Rest Of Your Fur Coat Campaign
15
Olympic Activists
Amanda Beard Naked for PETA
14
Charitable in the Buff
19 Causes That Get Celebs to Bare All
13
Actors for Bear Rights
Jamie Bamber Bares Skin for PETA
12
iPods for Aids
Oprah and Bono Push Products for Charity
11
VIP Anti-HIV Designs
Celebrities for H&M's Fashion Against AIDS 2009 Collection
10
Famous Planet-Savers
Celebrating Hot Eco Activist Celebs on Earth Day
9
Prestigious Charity Rings
Celebs Sport Bulgari Silver for 'Save the Children'
8
Actresses as Journalists
Angelina Jolie Writes for Time Magazine for Darfur
7
Eminem's Charity
6
Comebacks for Charity
Siegfried and Roy Performance to Benefit Las Vegas Brain Center
5
Celebrities Design Swarovski Jackets for Charity
4
Celebrity Knits for Charity
Stars for 'Save the Children'
3
Celebrity Charity Events
Kelly Clarkson Stamps for Idol Gives Back
2
Charity Celebrity Costume Balls
A-Listers Dress Up for AIDS
1
Flaunting Eco Rides
Celebs Eager to Reduce Carbon Footprints With Greener Cars
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Model-Approved Footwear Campaigns
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Celebrative Icon-Inspired Campaigns
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Unapologetic Women-Centric Campaigns
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Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Playful Skincare Campaigns
Leighton Meester Becomes Bubble's First Global Brand Ambassador
Music-Forward Denim Campaigns
Levi's Tapped Charlotte Cardin, ROSÉ and Doechii for Its Latest Push
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Celebrity-Backed Luxury Jewelry Campaigns
Christian Dior Spotlights Its Rose Des Vents Jewelry
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Actress-Supported High Jewelry Campaigns
The Christian Dior 2025 Ad Spotlights Charlize Theron
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Plant-Based Pop Star Campaigns
Alpro and Zara Larsson Partnered for a New Campaign
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Lifestyle Influencer-Backed Lines
Reformation Launches a New Collection with Influencer Nara Smith
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Revealing Skincare Pop-Ups
The Secret Ingredient by The Ordinary Challenges Celeb Endorsements
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Actor-Endorsed High-End Jewelry Campaigns
Bulgari Expands Serpenti Line with Six Jewelry Designs
Pop Icon-Backed Campaigns
Charli XCX Fronts Valentino's Puffer Gloss Campaign
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Celebrity-Starring Super Bowl Ads
Taco Bell Recruits Doja Cat for its New Super Bowl Advertisement
Actress-Supported Luxury Haircare Companies
Kérastase Taps Demi Moore as Its Brand Ambassador
Charity Organization Rebrands
Humane World for Animals Launches a Powerful Campaign
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Actress-Starring Denim Campaigns
Levi's Taps Bollywood's Alia Bhatt as a Brand Ambassador
Argentine Entrepreneur Brand Ambassadors
Anastasia Beverly Hills Partners with Antonela Roccuzzo
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Ultra-Elegant Holiday Fashion Campaigns
Stuart Weitzman & Keke Palmer Present 'Life of the Party'
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
High-Profile Skincare Launch Parties
Clarins Celebrated Beauty Launch with Maroon 5 and Others
Charity Celebrity Closet Sales
Vestiaire Collective & Paris Hilton Debut a Charity Closet Sale
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Red-Carpet-Ready Hairstyling Campaigns
TRESemmé Debuts 'Get Your Hair on the A-List'
Empowered Makeup Campaigns
Charlotte Tilbury Pillow Talk Beauty Soulmates is Star-Studded
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Style Icon Auctions
Julien's Auctions Auctions Off Gwyneth Paltrow's Personal Collection
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Actress Retail Brand Ambassador
Cate Blanchett Named Latest UNIQLO Global Brand Ambassador
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
High-Profile Clean Water Initiatives
Chapter 2 & One Drop Foundation are Running the La Gala 2025
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Plant-Based Cuisine QSR Campaigns
This Burger King UK Campaign Stars Pete Wicks
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Parental Advocacy Campaigns
Cardi B is Bobbie's Chief Confidence Officer in The B is for Bobbie
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Celebrative BIPOC Campaigns
Toyota Launches its 'You Can't Stop My Drive' Campaign
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Ethical Cosmetics Campaigns
Sabrina Elba Advocates for Ethical Sourcing and Child Labor Reform
Ayurvedic-Based Haircare Campaigns
Kareena Kapoor Khan Announced as a Fable & Mane Ambassador
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Environmental Film Platforms
Patagonia Films Emphasizes the Power of Storytelling
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Luxury Skincare Actress Ambassadors
Clé de Peau Welcomes Nicole Kidman as a Brand Ambassador
Celebrity-Headed Luxury Brands
Christian Louboutin Appoints Jaden Smith as Men's Creative Director
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Employee-Led Giving Programs
Kaulig Companies Empowers Staff With Hands-On Philanthropic Funds
Accessible Live Event Resources
Attitude is Everything Updates Its Live Events Access Charter
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Inclusive Tech Brand-Initiated Programs
Samsung Places Great Focus on Accessibility and Inclusion
Charitable Qsr Campaigns
A&W Canada is Running the Burgers to Beat MS Day Campaign
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Food Allergy Awareness Campaigns
Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter
Access-Focused Performing Arts Organizations
SHOWAbility Emphasizes Disability Inclusion
Athlete-Backed Charitable Events
Jonathan Osorio, CCCO, and Nando Partner for a Good Cause
Optimism-Focused Charitable Campaigns
LG Electronics Canada Ran the Optimism Meter Campaign
Celeb-Backed Hurricane Relief Initiatives
Nando’s Canada and Kardinal Offishall Partnered for Good
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Celeb Wellness Initiatives
The Jhenetics Initiative Brings Wellness to Frontline Firefighters
Ethical Influencer Programs
TikTok and 4A's Back the Responsible Influence Certification Program
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square