President Barack Obama has been lucky enough to be turned into a doll by Jailbreak Toys, but what about Michelle Obama? She deserves plastic immortalization too, which is why the toy company has released the Michelle Obama action figure. “You can’t have one without the other,” Jailbreak Toys says on their website.
The Michelle Obama action figure does more than just support her hubby. Available in three sleeveless outfits—naturally—the Michelle Obama toy can stand on her own and move her arms (which is probably the most powerful part of the real-life Mobama anyway).
Key Themes Behind This Trend
- Political Figure Toys
- Expanding toy lines to include political figures provides an opportunity to diversify product offerings and tap into unique consumer interests.
- Sleeveless Fashion Dolls
- Creating fashion dolls based on the style of political figures, like Michelle Obama, capitalizes on cultural fashion trends and allows customers to connect with political leaders in new ways.
- Collectible Figurines for Adults
- Designing collectible figurines targeted towards adults, as opposed to children, creates an untapped market and can promote a sense of nostalgia and sentimentality.
Where This Applies
- Toy Manufacturing
- Companies specializing in manufacturing and producing toys can explore opportunities in creating political figure toys or diversifying their existing lines to include non-traditional toy categories.
- Fashion & Accessories
- Companies catering to the fashion industry can consider expanding product offerings to include non-traditional lines modeled after political figures or special events.
- Collectibles
- Manufacturers in the collectibles industry can capitalize on creating new, unique items targeted towards adult collectors, such as figures of political figures like the Michelle Obama action figure.
