'Cloud' by Ron English is a curious take on street art that heads to the skies for maximum visibility and impact. English commandeered (or hired) a plane to write the word 'Cloud' five times in the NYC sky on September 29. At first, the repetitive phrase was silly and a bit cheeky, but as the skywriting faded into actual clouds, the genius idea behind this project was exposed.
Check out the gallery and video above to see 'Cloud' by Ron English, and be sure to check out our interview with this innovative artist from this past summer.
What's Driving This Trend
- Repetitive Skywriting
- The use of skywriting as a unique form of street art presents an opportunity for artists to expand their creative expression and engage with a larger audience.
- Maximizing Visibility
- The use of skywriting to create large-scale and attention-grabbing messages presents an opportunity for businesses to increase brand visibility and reach.
- Experiential Advertising
- The unconventional approach of skywriting can create memorable and immersive experiences for consumers, providing opportunities for brands to create a lasting impact on their target audience.
Who This Affects Most
- Art and Design
- Artists can utilize skywriting as a disruptive innovation in the world of street art, pushing the boundaries of traditional art forms.
- Advertising and Marketing
- Brand marketers can explore the use of skywriting to create unique and attention-grabbing campaigns that stand out in a crowded advertising landscape.
- Event Planning
- Event planners can incorporate skywriting as a captivating and memorable element for special occasions, creating an unforgettable experience for attendees.
