For 40th Anniversary of the moon landing, National Geographic has put together a small video that jokes about outdated technology. If a Furby toy today has 4 times the processing power of Apollo 13, where is technology taking us?
Special National Geographic programming on July 20th reveals untold stories that show make or break moments about the biggest event in the history of technology.
Implications - With society becoming saturated with technology at all hours of the day, consumers are looking for ways to enjoy the luxuries that this brings, as well as make fun of how these devices dominate life. When developing certain products, companies should consider how to reveal awareness over this phenomenon to appeal to customer concerns.
Key Themes Behind This Trend
- Satirical Psas
- Incorporating humor into promotional materials has become increasingly popular as consumers seek ways to make fun of the pervasiveness of technology.
- Outdated Technology
- Consumers are becoming more aware of the rapid pace of technological advancement, and companies need to find ways to acknowledge the limitations of older devices while still providing innovative solutions.
- Untold Stories
- As historical events continue to fascinate consumers, industries such as media and entertainment have opportunities to explore lesser-known aspects of popular events in new and engaging ways.
Where This Applies
- Advertising
- Incorporating humor and the acknowledgment of technological limitations into advertising campaigns could help companies appeal to consumers in a more relatable and engaging way.
- Technology
- As consumers become increasingly aware of the pace of technological advancement, companies involved in developing and manufacturing tech products have opportunities to create solutions that balance innovation with accessibility and user-friendliness.
- Media and Entertainment
- With consumers continuing to crave new and interesting perspectives on popular events, industries such as media and entertainment can explore untold stories and lesser-known aspects of events like the moon landing to capture consumer attention.
