The new Olympus E-p1 Pen is bragging about a feature that until now, no camera has mastered. The rumour is that Olympus might be the closest if not dead-on with this schizo-camera.
The Olympus Pen claims to have found the balance between a digital-SLR and a point-and-shoot device without sacrificing more features, quality or time of shooting. The camera features HD video recording and playback at only a $749 (USD) price tag.
"Not a compact. Not a SLR. It's a PEN... What will you create?"
Why This Trend Is Growing
- Hybrid Cameras
- Disruptive innovation opportunity: Develop a camera that combines the functionality of a digital-SLR and a point-and-shoot device.
- Schizography
- Disruptive innovation opportunity: Create a camera that perfectly balances features, quality, and shooting time.
- HD Video Recording
- Disruptive innovation opportunity: Design a camera that offers high-definition video recording and playback at an affordable price.
Industries Being Reshaped
- Camera Manufacturing
- Disruptive innovation opportunity: Explore ways to enhance camera technology and create innovative devices.
- Consumer Electronics
- Disruptive innovation opportunity: Develop consumer electronics that blur the line between different device functionalities.
- Photography and Videography
- Disruptive innovation opportunity: Find ways to improve the quality and affordability of photography and videography equipment.
