The diamond eternity band has been a gold standard of wedding and anniversary rings for many years, but recently the style got a facelift that’s making it a popular choice for casual jewelry too.
The old bands were typically made up of round diamonds which put limitations on the size of the stones that could be used. By switching to baguette shapes, designers have been inspired not just to play with scale for the ladies who require extra sparkle, but also to add a lot of color. The results are currently spiking demand for cocktail versions of this formerly “marrieds only” style.
What's Driving This Trend
- Baguette Gemstones
- Opportunity to create unique jewelry designs by using baguette-shaped gemstones.
- Colorful Eternity Bands
- Disruptive innovation opportunity to cater to a broader market by adding colorful gemstones to eternity bands.
- Cocktail Jewelry Trend
- Opportunity to tap into the growing demand for cocktail versions of traditional jewelry styles.
Who This Affects Most
- Jewelry
- Disruptive innovation opportunity within the jewelry industry to create unique and appealing eternity bands.
- Fashion
- Opportunity to incorporate colorful and trendy eternity bands into fashion accessories.
- Luxury Goods
- Potential for disruptive innovation in the luxury goods industry by offering high-end and colorful eternity bands.
