Role Play Fashion

Naomi Watts Channels Her Inner Drama Queen For New York Times

Naomi Watts brilliantly portrays nine incarnations of drama in a fashion spread for The New York Times magazine, playing a different role and taking on a new image in each photo.

The movie star acts out the scripted fashion of Yves Saint Laurent, Manolo Blahnik, Jimmy Choo, Lanvin, Proenza, Prada, Donna Karen, Dolce & Gabbana, Michael Kors, Ralph Lauren, Christian Dior and others.

Once again, Maciek Kobielski's photography creates a new and unique relationship between the world of fashion and film, creating an Oscar worthy editorial that is hard to forget.

Dramatic Fashion
Opportunity for brands to use dramatic and theatrical fashion displays to capture attention and evoke emotion.
Role Play Marketing
Use of role-playing tactics in marketing to showcase different products and brand identities.
Celebrity Endorsement
Capitalizing on celebrity endorsements by utilizing them in creative, captivating photographic and video marketing campaigns.

Industries Being Reshaped

Fashion Retail
Opportunity for fashion brands to use dramatic fashion displays to capture customer attention.
Marketing and Advertising
Opportunity to incorporate more creative and unique role-playing tactics into marketing campaigns.
Photography and Videography
Opportunity to use creative and imaginative concepts in photographic and video marketing campaigns, utilizing role-playing and celebrity endorsements.
SCORE
3.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 76%
Activity 25%
Freshness 8%

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