For the past four years, the Berlin Museum of Letters has been squirreling away, and saving, fonts, letters and typeface for future generations.
Visits to the museum are by appointment only to this rather random exhibit hall, but you can also see 48 of the examples online.
The brilliant historical lettering has been collected from all over Europe and saved for future generations to enjoy when Helvetica will just be a distant memory.
Implications - Contemporary society is saturated with a variety of graphic material, and typography appears to be a thing of the past. Companies that go against this mainstream tactic and use more typographic-based advertising will appeal to a broad base of buyers.
What's Driving This Trend
- Graphic Material Saturation
- Opportunity for innovative companies to stand out by using more typographic-based advertising.
- Typography Revival
- The appreciation for historical lettering creates a market for typography-focused products and services.
- Digital Font Preservation
- Growing demand for preserving and digitizing fonts and typefaces for future generations.
Who This Affects Most
- Advertising & Marketing
- Opportunity for innovative companies in the advertising industry to differentiate themselves by utilizing more typographic-based advertising campaigns.
- Design & Typography
- The revival of typography presents a disruptive opportunity for design and typography professionals to create unique and historical-inspired products and services.
- Archiving & Digitization
- The need to preserve historical fonts and typeface opens up opportunities in the archiving and digitization industry to cater to this specific market demand.
