Our own Ayman Helweh released an article back in December regarding the overwhelming obsession with the characters in ‘Twilight,’ which led to the production of action figure dolls based on the main movie characters, Edward Cullen and Bella Swan.
Tonner Doll Company has just unveiled its ‘Twilight’ series of dolls, which also feature miniaturized versions of other main characters like Jacob Black. The figures average between 14 and 17 inches and go for $125.99 each.
As an obsessive ‘Twilight’ fan myself, I do appreciate the resemblance between the characters in the movie and the dolls. These will definitely sell out as the ‘Twilight’ sequel ‘New Moon’ will be released later this year. I can’t wait!
Why This Trend Is Growing
- Obsessive Fan Merchandise
- The production of action figure dolls based on popular movie characters creates an opportunity for businesses to tap into the market of obsessive fans and leverage their passion for merchandise sales.
- Miniaturized Collectibles
- The release of miniaturized versions of popular movie characters in doll form presents a disruptive innovation opportunity for companies to target collectors and enthusiasts who enjoy building collections of miniatures.
- Movie Tie-in Dolls
- The creation of dolls based on characters from movies allows for the development of promotional merchandise that can capitalize on the popularity of a film and generate additional revenue.
Industries Being Reshaped
- Toy Manufacturing
- The production of action figures and collectible dolls offers a growth opportunity for toy manufacturers to cater to the demands of fans and collectors.
- Entertainment Merchandise
- The market for entertainment merchandise can benefit from the release of movie-themed dolls, providing fans with a tangible connection to their favorite characters and further monetizing popular franchises.
- Fan Convention Merchants
- The availability of action figures and collectibles based on popular movies creates an opportunity for vendors at fan conventions to attract attendees looking to purchase exclusive merchandise related to their favorite films.
