Dubbed 'comfortably cool,' the new Fall/Winter 2009 ad campaign for Brazilian brand Stone Bonker goes for a playful theme.
Photographed by Du Borsatto, the ads feature models Davi Costa and Pedro Cavalca in playful and goofy poses.
The ads carry the vibe of the brand, which is providing a chic yet comfortable and relaxed look.
Implications - When it comes to playful themes, the idea of putting on a fake mustache seems to be all the rage. With society using hipsters as comic relief, it's no surprise that faux 'staches have become a popular whimsical approach that companies are taking to get attention thanks to the hipster culture that's so dominant today.
Key Themes Behind This Trend
- Playful Fashion Campaigns
- Using playful and goofiness in fashion campaigns to provide a relaxed and comfortable look.
- Whimsical Approaches in Advertising
- Incorporating trendy items like faux mustaches into advertising campaigns to attract younger audiences.
- Hipster Culture Influence
- Incorporating hipster culture into marketing campaigns to appeal to the younger generation.
Where This Applies
- Fashion Industry
- Incorporating more playful and relaxed themes into fashion advertising to stand out.
- Advertising Industry
- Incorporating trendy items and a playful atmosphere into advertising campaigns to attract younger audiences.
- Marketing Industry
- Leveraging hipster culture to make marketing campaigns more appealing and relevant to younger generations.
