Mauro Perucchetti’s exhibition ‘Apopalyptic’ engages in themes such as war, cloning, police brutality, fashion, addictive consumerism, drugs and media.
Mario creates objects of consumerism through sculpture. To achieve his bright, fluid designs, he works with processes that are technically and chemically hazardous. Thus, ‘Apopalyptic’ is the result of “intensely difficult, dangerous and time consuming craft.”
Colors favored by the artist include lime, lemon, strawberry and orange. ‘Apopalyptic’ is a statement about contemporary consumerism, writen in the form of a love letter to the viewer in the language of form and color, yet bearing uncomfortable truths.
The above text was adapted from the Halycon Gallery’s exhibition catalog “apopalyptic mauro perucchetti” authored by Michael Bracewell.
Key Themes Behind This Trend
- Dangerously Colorful Art
- The trend of creating bright, fluid designs in art through hazardous processes presents an opportunity for disruptive innovation in the art industry.
- Engaging with Contemporary Themes
- The trend of incorporating themes such as war, cloning, police brutality, fashion, addictive consumerism, drugs, and media in art opens up opportunities for disruptive innovation in the art industry.
- Love Letter to the Viewer
- The trend of using form and color to convey uncomfortable truths about contemporary consumerism in art provides an opportunity for disruptive innovation in the art industry.
Where This Applies
- Art
- The art industry can explore disruptive innovation opportunities by embracing dangerous processes to create unique, colorful designs that reflect contemporary themes.
- Consumerism
- The consumerism industry can leverage the use of art to communicate uncomfortable truths to consumers through visually engaging and colorful representations.
- Gallery
- Galleries can disrupt the traditional art exhibition model by curating and showcasing art that engages with contemporary themes and conveys uncomfortable truths through form and color.
