A painting made from a million computer doodles is set to break records as the world's largest collaborative work of art. The One Million Masterpiece invites budding artists to create a square drawing online, to be incorporated into a massive canvas.It's a bit like the Million Dollar Homepage - where a UK student sold pixels for advertising space - but free. The only money involved is the donations to charity encouraged by the organisers
Implications - Charitable organizations are a popular and extremely effective way for businesses to encourage customers to participate in their brand. By providing consumers with a persuasive reason for supporting a business, companies will see an increase in their target audience. Methods that allow audiences to interact with a business are also sure to result in an increase in sales and consumer interest.
What Makes This Trend Stand Out
- Virtual Art Collaboration
- There is an opportunity for the development of online platforms that enable artists to collaborate on virtual art projects, which can break previous records
- Crowdsourced Art
- The trend for crowd-sourced artwork will continue to grow with charitable organizations using this as a way of boosting donations
- Online Community Engagement
- Creating online communities through collaborative art projects can be a way for businesses to attract and engage users with their brand
Sectors Adopting This
- Art and Design
- Artists, art galleries and museums can use online platforms for virtual collaboration on artworks to attract and engage art lovers
- Charity and Non-profit
- Nonprofit organizations can utilize crowdsourced art initiatives as a way to raise awareness, and as a source of fundraising
- Marketing and Advertising
- Crowdsourced art projects can be used to increase brand awareness and to engage with target audiences, which can be an excellent marketing opportunity
