This is the latest limited edition Eastpak collaboration featuring Eley Kishimoto’s Flash print in blue, red and black. I have always been a big fan of Eley Kishimoto’s designs, and I like the energy of these busy fabrics.
The design house of Eley Kishimoto was formed as a partnership in the early 90’s by Mark Eley and Wakako Kishimoto. The label soon became known for their fun and intelligent print design, which was displayed on catwalks of fashion brands such as Jil Sander, Alexander McQueen and Marc Jacobs.
Combining the excellence of Eley Kishimoto’s print design, in this case a bright, optimistic ‘Flash’ print, has to be the best choice a brand like Eastpak can make to add a contemporary feel to the stars of their authentic rucksack line.
What Makes This Trend Stand Out
- Printed Backpacks
- The trend for flamboyant and flashy backpacks has seen a rise over the years which showcases innovation opportunities for print and injection molding industries for improving product appeal to the younger demographic.
- Collaborations with Design Houses
- This trend has potential for disruption in the fashion industry as it provides opportunities for high-street retailers and designers to work together and release limited-edition products with unique designs.
- Limited Edition Releases
- Creating limited edition releases for products, especially in the fashion industry, provides opportunities for innovation in the production and marketing stages to nurture hype and demand around a product.
Sectors Adopting This
- Fashion
- The fashion industry can benefit from collaborations with design houses to release limited-edition products that showcase unique prints and creativity from different brands.
- Printing
- Printing industries can offer innovative solutions to brands looking to create unique printed designs on their products, especially backpacks, to create awareness and demand among customers.
- Manufacturing
- Manufacturing industries can increase their revenue by investing in injection molding technologies to create new and exciting backpack designs that cater to a younger, more vibrant demographic of consumers.
