The recent November 2008 issue of Vogue Brazil featured a Tarzan-inspired fashion editorial entitled “Vida Selvagem.â€
The editorial, which was shot by photographer Jacques Dequeker, featured model Gracie Carvalho as a fashionable Jane and and Iuri Jasper as Tarzan.
Predictably, Tarzan did not get to wear much, but Jane flaunted glamorous gowns that looked fantastic in the jungle setting.
Implications - There is something innately romantic about famous fairytale legends like that of Tarzan and for the modern consumer who oftentimes lives in a world that is staggeringly realistic and unremarkable this is especially true. Advertisements that offer glimpses of adventure, romance and excitement offer unique opportunities for every day consumers to enjoy a little escapism. This, without a doubt, is a smart move.
What Makes This Trend Stand Out
- Tarzan-inspired Fashion
- Opportunity to create fashion campaigns or editorials inspired by Tarzan and other famous fairytale legends, offering consumers a sense of adventure and escapism.
- Jungle-themed Photography
- Opportunity to create captivating photography sets in jungle settings, combining fashion with nature for a visually stunning and unique look.
- Romantic Escapism
- Opportunity to market products or experiences that provide everyday consumers with a sense of adventure, romance, and excitement, tapping into their desire for escapism.
Sectors Adopting This
- Fashion
- Fashion brands can leverage Tarzan-inspired themes to create captivating campaigns, attracting consumers looking for a touch of adventure and fantasy in their wardrobe.
- Photography
- Photographers can explore jungle-themed photography sets, offering a unique and visually striking style for fashion editorials or advertising campaigns.
- Travel and Recreation
- Travel agencies, hotels, and resorts can market jungle adventure vacations or packages, appealing to consumers seeking romantic escapism and immersive experiences.
