The February issue of Esquire has a panel in the middle of President Obama’s face which opens like an Xmas Advent calendar, inside you will see an ad for the Discovery Channel with quotations from the issue’s articles.
You can’t read, watch, or listen to any media outlet without having President Obama mentioned. Merchandise marketing initiatives began well before Prescient Obama officially became president of the United States last week, and are becoming stronger week after week. Posters, dolls, paper dolls, t-shirts, and yes, even action figures representing President Obama have become hot sellers.
In my personal opinion, appearing in a collectible issue of Spider-Man and having your own action figure is very flattering, especially when you compare what you find to former President Bush products.
If you are a collector or just curious, just Google “Obama Toys” and you will find an endless list to view and maybe purchase. Enjoy!
What's Driving This Trend
- Collectible Toys
- The demand for collectible action figures, paper dolls, and other merchandise representing President Obama is on the rise, presenting an opportunity for companies to tap into this trend through unique and creative offerings.
- Personalized Marketing
- The use of personalized marketing initiatives, such as Esquire Magazine's Obama Advent calendar that features an ad for the Discovery Channel, presents a disruptive innovation opportunity for businesses to create memorable marketing experiences for consumers.
- Celebri-merchandising
- Merchandise marketing initiatives centered around political figures and celebrities are becoming increasingly popular, providing an opportunity for companies to develop unique and innovative products that capitalize on this trend.
Who This Affects Most
- Toy Industry
- The demand for collectible Obama merchandise offers a lucrative opportunity for the toy industry to create unique and desirable products that cater to consumers' interests in politics and popular culture.
- Publishing Industry
- Magazines like Esquire that employ creative marketing tactics, such as the Obama Advent calendar, can attract readers and advertisers while providing a model for the publishing industry to create engaging and memorable content.
- Marketing Industry
- The rise of personalized marketing initiatives presents a disruptive innovation opportunity for the marketing industry to create tailored and memorable experiences for consumers that drive engagement and loyalty.
