To me, Irregular Choice shoes look like they have been covered in glitter and kicked through a drag queen's dressing room. Although they look like a rainbow was sick on them, they are an affordable bit of tack, with about 50 percent of their shoes on sale online for prices around £30.
Irregular Choice is a polarising brand that you're either going to love or hate - they are called ‘Irregular Choice’ for a reason. They also clearly don't shy away from experimenting with colour and pattern.
In fact, they embrace it, massively over-egging the pudding, which sometimes delivers awesome shoes, and sometimes ones that give you a migraine. Either way, they are remarkable.
Why This Trend Is Growing
- Quirky Fashion
- There is an opportunity for disruptive innovation in the fashion industry by creating bold and unconventional designs for people who want to stand out.
- Affordable Tack
- Brands that can offer whimsical and unique fashion pieces for more affordable prices while still maintaining quality can disrupt the luxury fashion market.
- Experimental Design
- Designers who are not afraid to experiment with unconventional colors, patterns, and textures can create new and exciting fashion trends.
Industries Being Reshaped
- Fashion
- The fashion industry can explore the opportunity to cater to a market of bold and eccentric consumers who want to express their personalities through their fashion choices.
- E-commerce
- Online retailers can take advantage of the demand for affordable and unique fashion by offering a wider variety of unconventional designs, catering to niche markets.
- Luxury Fashion
- Luxury fashion brands can challenge the traditional aesthetics of high-end fashion by incorporating more experimental designs, catering to a younger, bolder demographic.
