Engagement Piercings

Alternative Luxury from Johnny Brookheart

Engagement piercings are an edgy alternative to a traditional diamond ring. Johnny Brookheart offers a glittery selection of opulent counter-couture pieces of jewelry as unconventional commitment symbols.

Tongue barbells bezel-set with a single diamond, captive ball rings and the flashiest and largest of them all the 2 carat heart-shaped belly-button piercing available for $31,500. A one carat round brilliant-cut version is also offered for $11,500.

All Johnny Brookheart engagement piercings are presented in a chic black lacquered wood frame, suspended on clear Mylar sheets.

Alternative Luxury
There is an opportunity for luxury brands to explore unconventional and edgy alternatives to traditional jewelry pieces.
Counter-couture Jewelry
The rise of counter-couture jewelry provides an opportunity for designers to create unique and distinctive pieces that challenge mainstream trends.
Opulent Body Piercings
Body piercings, particularly engagement piercings, offer a new avenue for opulent and extravagant jewelry designs.

Where This Applies

Luxury Jewelry
Luxury jewelry brands can cater to the growing demand for alternative and unconventional designs, offering unique engagement piercings as a disruptive innovation.
Fashion Design
Fashion designers can incorporate counter-couture jewelry into their designs, pushing the boundaries of traditional jewelry aesthetics and offering customers a fresh and unique perspective.
Body Modification
The body modification industry can explore the potential of opulent body piercings, providing customers with exclusive and extravagant options for expressing themselves through body art.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 71%
Freshness 8%

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