As a kid I used to browse thru my Dad's BRW(Business Review Weekly) Magazines and ponder success. I came to the conclusion success was a nice watch- not just any watch but a schmick black Rado.
Flash forward and I still don't own a Rado, but I can dream:)
The V10k from Rado is apparently the hardest watch in the world, with a curved scratchproof sapphire crystal, metallized and soldered
case on the top and sides and has a scratchproof high-tech Diamond bracelet. As all watches that cost more than a month's mortgage, they have ultra-precise Swiss quartz crownless movement and basically built to stand the test of time (no pun intended)..which always makes me wonder why they only have a 2yr warranty! It basically looks incredibly sexy and modern whilst still looking like..well a man's watch. I drool when I see the pics and when I see them in shop windows. Very cool.
What Makes This Trend Stand Out
- High-tech Jewelry
- There is an opportunity to introduce more high-tech materials and features into luxury jewelry beyond just watches.
- Ultra-durable Products
- There is room to innovate and create more products that are built to withstand the test of time, potentially reducing waste and increasing longevity of goods.
- Luxury Products as Status Symbols
- There is continued demand for luxury products, particularly in the form of watches, as a symbol of wealth and success.
Sectors Adopting This
- Luxury Watches
- Luxury watch companies can continue to innovate and differentiate themselves by developing more high-tech, ultra-durable products.
- Luxury Jewelry
- Jewelry companies can explore incorporating more high-tech materials and functionalities into their luxury products, beyond traditional gold and diamonds.
- Sustainability
- There is a potential opportunity to promote the durability and longevity of luxury products as a more sustainable and conscious purchasing choice.
