What started as a stunt to draw attention to the world wide lack of fresh water has grown into a full-fledged photographic campaign.
The photography was done by famed Brit, Michael Barnes. Many models were attracted to the idea of posing in the water, but it then advanced to models posing under water in bikinis. Now the campaign has advanced to models in full fashion glory posing under the water.
Fresh2o does fundraising to help solve the global fresh water problem. These images were created to help draw attention to their efforts.
What's Driving This Trend
- Underwater Fashion Photography
- Disruptive innovation opportunity: Explore the use of underwater fashion photography as a unique and attention-grabbing marketing strategy for brands.
- Activism Campaigns
- Disruptive innovation opportunity: Capitalize on the power of visually striking activism campaigns to raise awareness and drive fundraising for important global issues.
- Sustainable Fashion
- Disruptive innovation opportunity: Combine sustainability and fashion by promoting eco-friendly clothing designs and materials that align with a cause or campaign.
Who This Affects Most
- Marketing and Advertising
- Disruptive innovation opportunity: Develop creative marketing techniques using underwater fashion photography to captivate audiences and drive brand engagement.
- Non-profit and Charity
- Disruptive innovation opportunity: Use visually stunning activism campaigns as a powerful tool to mobilize supporters and raise funds for important causes.
- Fashion and Apparel
- Disruptive innovation opportunity: Embrace sustainable fashion practices by supporting causes and campaigns that promote eco-friendly clothing designs and materials.
