Absolutely brilliant and totally different to anything I have seen before. To illustrate that objects can take on the animalistic instinct to form groups, herds or flocks, artist Rune Guneriussen created a photo project using ordinary household objects.
I love the world globes nestled on the rocks as if nesting, the antique lights shivering together in the snow, and everything about the flocks of telephones.
Implications - Animals have a special place for most consumers because they each represent specific virtues. For example, owls embody wisdom and rabbits embody patience. Consumers want to be reminded of the virtues that constitute a remarkable human being. Whether it be through animalized products or another means, companies should seek out opportunities to remind consumers of noble virtues.
What Makes This Trend Stand Out
- Animal-inspired Products
- Creating household items that resemble animals to remind consumers of noble virtues.
- Object Grouping Art
- Using household objects to create animalistic art installations.
- Nature-inspired Decor
- Incorporating natural elements into household decor such as rocks or snow.
Sectors Adopting This
- Home Decor
- Incorporating animal-inspired designs into household items.
- Art
- Creating animalistic art installations using various objects.
- Consumer Goods
- Developing new product lines with animal-inspired designs.
