Through the lens of photographer Olfa Wipperfurth, a woman’s face conveys volumes of emotion. The renowned German born artist has the innate ability to capture passion, fierceness and misery in the faces of models such as Agyness Deyn.
Wipperfurth proves a stunning head shot of an expressive and beautiful female can convey as much sensuality and sentiment as a woman in lingerie or a swimsuit.
The fashion photographer has worked recently with French and Italian Vogue, GQ Style and Vanity Fair. His clients include Cartier, Nike, Evian and Winston.
Key Themes Behind This Trend
- Emotive Portraiture
- Professional photography which captures specific emotions, including sadness, anger and joy, in subjects to create a narrative and impression on the viewer.
- Headshot Transformation
- The idea of transforming the traditional corporate headshot into a story-telling, creative and authentic portrayal of professionals in their workspace.
- Personality-driven Advertising
- The use of personality and emotion in print, social media and online advertising to connect with consumers on an emotional level, rather than solely promoting products and services.
Where This Applies
- Fashion Industry
- Opportunities to use creative and unique emotive portraiture to showcase brands, designers and clothing lines, while conveying the brand message in a more engaging and personal way.
- Corporate Industry
- Incorporating personality-driven advertising through the use of emotive headshots for staff, as a means of promoting a company culture that values creativity and individuality.
- Art Industry
- The utilization of emotive portraiture as a way to convey meaning and emotion in fine art, and as a potential new trend in art galleries and exhibitions.
