UPDATE: This turned out to be a viral rumor as Obama declared it untrue.
President Elect Obama is looking for a suitable bauble to thank Mrs. Obama for her support during his run for president. I guess he ruled out the diamond g-string, or the diamond bra, which is probably a good thing.
Seems he has settled on a $30,000 rhodium ring that is surrounded by diamonds. The Harmony Ring is a top of the class masterpiece.
Rhodium is one of the rarest metals, normally sold to only the very wealthiest individuals. Rhodium usually prices out at about $7,500 per OUNCE - The ring is hurriedly being made by Giovanni Bosco, jeweler for the ultra rich and famous.
Why This Trend Is Growing
- Luxury Thank-you Jewelry
- Opportunities for luxury jewelry brands to create high-end, personalized pieces as tokens of appreciation.
- Alternative Precious Metals
- Potential for the use of rare metals like rhodium to elevate the value and exclusivity of jewelry designs.
- Celebrity Jewelry Endorsements
- The influence of famous figures like the Obamas in driving consumer demand for specific jewelry pieces.
Industries Being Reshaped
- Jewelry
- Opportunities for jewelry designers and manufacturers to create high-end, customized pieces for grateful customers.
- Luxury Retail
- Potential for luxury retailers to showcase and sell rare metal jewelry designs, catering to a niche, high-end market.
- Celebrity Endorsements
- The jewelry industry can leverage celebrity endorsements to boost brand recognition and drive sales of specific designs or collections.
