The Hover collection from Danish designer Kirstoffer Kjaer of Kjaer and Hoiland truly lives up to its name. The chair, bench, daybed, and sofa are firmly rooted to the ground, but appear to levitate.
The illusory furniture in Kjaer’s Hover collection is constructed with stainless steel and wood or leather.
Implications - Pieces for everyday life that bear a more whimsical aesthetic than their formalists resonate well with today's fantasy-starved consumer. The chaotic, sometimes tedious day-to-day life of many consumers causes an urge to break free and have a little fun. Innovations like those seen in the Hover Collection by Kristoffer Kjaer let consumers enjoy themselves while still enjoying a function that is necessary to daily life.
What's Driving This Trend
- Illusory Furniture
- Innovations like the Hover Collection by Kristoffer Kjaer demonstrate the trend of creating furniture that appears to levitate, providing a whimsical aesthetic for consumers.
- Fantasy-inspired Design
- Today's fantasy-starved consumer appreciates furniture pieces that offer a more whimsical aesthetic, such as the Hover Collection by Kristoffer Kjaer, which adds a touch of fun to everyday life.
- Breaking Free From the Norm
- The Hover Collection by Kristoffer Kjaer represents an opportunity for disruptive innovation by offering furniture pieces that allow consumers to break free from the monotony of everyday life and enjoy themselves.
Who This Affects Most
- Furniture Manufacturing
- The Hover Collection by Kristoffer Kjaer presents opportunities for disruptive innovation in the furniture manufacturing industry by introducing illusory designs that defy gravity.
- Interior Design
- The whimsical aesthetic of the Hover Collection by Kristoffer Kjaer offers opportunities for disruptive innovation in the interior design industry by incorporating fantasy-inspired furniture into various spaces.
- Consumer Goods
- The Hover Collection by Kristoffer Kjaer creates disruptive innovation opportunities in the consumer goods industry by providing products that allow consumers to break free from the norm and enjoy themselves.
