The remarkably photographed Bonnet collection for Casalis by Liset van der Scheer is so chic, one could mistake the images to be from a high fashion editorial shoot.
Knitted from 100% merino wool, the Bonnet’s are essentially knitted caps that fit snugly over various foam shapes to create ultra-cozy sitting possibilities.
I love the product, but it was the dramatic photographs that really caught my attention.
The modish model is posing with the cushions as if they are simply accessories. The colours and attitude of these shots are so eye-catching and current that the minimal over-sized knitted toque-covered furniture could possibly be overlooked.
However, the way I look at it is that I would notice the cool cushions but assume they were designed exclusively for the studio...imagine my excitement when I realize I can buy them for my own home!
What's Driving This Trend
- Knitted Furniture
- Disruptive innovation opportunity: Explore the use of knitted materials in furniture design to create unique and cozy sitting options.
- Fashion-inspired Furniture
- Disruptive innovation opportunity: Merge the worlds of fashion and furniture by incorporating stylish elements and designs into seating products.
- Photography-driven Marketing
- Disruptive innovation opportunity: Utilize eye-catching and dramatic photography to showcase furniture collections and attract customer attention.
Who This Affects Most
- Furniture Manufacturing
- Disruptive innovation opportunity: Embrace knitted materials and fashion-inspired designs to create unique and appealing furniture products.
- Fashion Retail
- Disruptive innovation opportunity: Collaborate with furniture designers to create limited edition fashion-inspired seating pieces for retail sale.
- Photography and Advertising
- Disruptive innovation opportunity: Partner with furniture brands to create captivating and stylish photography campaigns for marketing purposes.
