Star Trek's Captain Kirk, William Shatner, wasn't invited to the wedding of costar Mr. Sulu, George Takei. Shatner's daughter Liz introduced the star to a new way to take the childish feud public without involving the press--YouTube.
In this video, Liz Shatner questions her dad about why he was snubbed when all the other Star Trek cast members played an important part in the wedding. Shatner says Takei has a "psychosis."
Implications - This video is sure to create some buzz and perhaps even some drama in the entertainment industry. Hopefully, the actors can put the invite spite behind them and have a terrific trekkie reunion.
Key Themes Behind This Trend
- Celebrity Social Media Feuds
- The rise of social media provides a platform for celebrities to express their public feuds, which can either impact positively or negatively on their public image.
- Personal Branding for Family Members
- Relatives of celebrities have an unprecedented opportunity to create their personal brands and use them to gain visibility and expand their network in the entertainment industry.
- Increasing Role of Youtube in Celebrity Drama
- The significant role YouTube plays in showcasing celebrity drama is bringing about the need for more responsibility and personal management for celebrities to control their public image.
Where This Applies
- Entertainment Industry
- This industry should leverage celebrity drama and social media to create new opportunities for soundtracks, fan engagements, and merchandising.
- Social Media Industry
- The industry should focus on enhancing social media platforms to filter out inappropriate content and build more communities around interest groups.
- Marketing and Advertising Industry
- This industry should develop strategies to enable brand endorsements depending on a brand's risk appetite related to celebrity drama.
