Tais Ties are for the dude that must wear a tie, but wants to make more of a statement than paisley or stripes.
The collection includes ‘Bill Killed,’ a blood-red silk number riddled with gunshot holes, ‘Tattoo,’ a colorful piece with various skin art images, and ‘Pinky’ the most classic version with the tip sharply cut off. The more discreet ‘Dirty Business’ is a classic black tie, but when revealed from a closed jacket, the tie sports a red tip. My favorite is ‘Seppuku,’ a tie that features a solid black background with fine white diagonal lines and tiny drips of blood at its edges.
Sanne Manders, the other half of the hip Japanese-Dutch design company says, “We want to make ties for people who don’t like wearing ties.”
The ties are handmade with Italian silk, shipped in a wooden box/coffin and cost $150 each.
What's Driving This Trend
- Statement Men's Neckwear
- There is a growing demand for unconventional neckwear designs that allow individuals to express themselves beyond traditional patterns.
- Personalized Fashion Accessories
- Customization and personalization are valued features in fashion, even for standard formal wear like ties.
- Edgy Tie Designs
- Consumers are increasingly willing to embrace bold and unconventional fashion choices that reject traditional formal wear aesthetics.
Who This Affects Most
- Fashion
- Businesses that tap into consumers' desire for statement pieces and individuality could capitalize on this trend by offering customizable, edgy neckwear for both formal and casual occasions.
- Retail
- Retailers could offer unique ties that cater to the needs of consumers looking for unconventional tie designs as they seek to express their individuality.
- Luxury Goods
- Luxury brands can invest in innovative design, manufacturing techniques, and materials to create personalized, high-quality, and unique ties that reflect consumer's nonconformist attitudes towards traditional fashion.
