Halston's models at New York Fashion Week all lounged uneasily when the news broke that Creative Director Marco Zanini was leaving.
At the MoMA, the Halston collection lived up to its haute reputation. As the models lounged, editors and buyers strolled among them chatting. It was a highly accessible show and one that worked - allowing models to pose, turn, and sit - a huge departure from the catwalks.
Implications - The significance of runway shows to designers, consumers and photographers is unmatched by any other outlet for upcoming fashion. To garner enough public attention to increase consumption of a given style or design, runway coordinators use outrageous themes or ideas that are shocking and unseen. The traditional runway has become virtually obsolete, as consumers are interested in runway shows that tell stories about the collections they feature.
Key Themes Behind This Trend
- Museum Fashion Shows
- Fashion designers should consider hosting accessible and interactive museum shows for their collections.
- Accessible Runway Shows
- Designers should explore the concept of runway shows that are highly accessible for their target audience.
- Storytelling Runway Shows
- Fashion designers should focus on storytelling and creating a unique experience for their runway shows.
Where This Applies
- Fashion Industry
- The fashion industry can benefit from disruptive innovation that reinvents the traditional runway show and focuses on accessible and interactive experiences.
- Museum and Gallery Industry
- Museums and galleries could consider hosting fashion shows to attract a new audience and showcase fashion collections like works of art.
- Event Industry
- The event industry can benefit from innovative runway show concepts that focus on creating unique experiences for attendees.
