The chair of the Intergovernmental Panel on Climate Change (IPCC), made a speech in London on September 8th that called for people to reduce their consumption of meat.
According to the panel's findings, the meat industry accounts for 18% of all green house gas emissions, taking into account every aspect of the meat production process, including deforestation, transportation, to the gases emitted by the animals themselves. So if not for the humane consideration to save animals, maybe more people will start turning vegetarian in order to save themselves!
What Makes This Trend Stand Out
- Reduced Meat Consumption
- Consumers turning to plant-based diets, with companies developing plant-based meat alternatives.
- Sustainable Agriculture
- Farms adopting eco-friendly practices to reduce carbon emissions and waste in animal agriculture.
- Climate Conscious Consumerism
- Consumers making purchasing decisions based on environmental impact and carbon footprint.
Sectors Adopting This
- Plant-based Meat Alternatives
- Developing and marketing new meat alternative products for consumers concerned about climate change and animal welfare.
- Sustainable Agriculture Technology
- Developing and implementing technology to reduce carbon emissions and waste in animal agriculture, such as methane capture systems or precision agriculture.
- Environmental Marketing
- Helping companies market products with an environmentally-friendly angle, such as vegan or carbon-neutral certifications.
