If you're a fan of sushi get your own giant detailed sushi pillow for $48.00 - $58.00. The top of the shrimp is hand painted and has a cotton 'rice' bottom with a strip of emerald coloured 'seaweed'. You can choose from california rolls and other various types of sushi. (GUSH Magazine)
Implications - The rise of foodie culture has inspired a wave of inedible culinary creations, from fashion to home decor. Epicurean consumers are increasingly looking for items that express their personality and interests; these sushi pillows target quirky fans of the Japanese cuisine. Companies can take advantage of this opportunity by releasing functional accessories that take on the theme and form factor of a popular food item.
What Makes This Trend Stand Out
- Food-inspired Home Decor
- Companies can create home decor items inspired by popular foods to appeal to epicurean consumers looking for items that express their personality and interests.
- Quirky Culinary Creations
- Opportunities exist for companies to release unique and playful products, like these sushi pillows, that embrace the wave of inedible culinary creations driven by the rise of foodie culture.
- Functional Food Accessories
- Functional accessories that take on the theme and form factor of a popular food item, like these sushi pillows, can appeal to consumers looking to showcase their favorite cuisine in unique ways.
Sectors Adopting This
- Home Decor
- The home decor industry can create food-inspired products to cater to the growing number of epicurean consumers looking to incorporate their interests into their living spaces.
- Fashion
- Fashion companies can explore unique and playful designs, like inedible culinary creations, to target consumers that want to stand out with quirky accessories.
- Consumer Goods
- There is an opportunity for companies to introduce functional and unique food-themed accessories, like these sushi pillows, to appeal to niche consumer markets with specific interests and hobbies.
