Floating Pools

Italy's Villa d'Este Offers Pool in Lake

The floating pool at Villa d'Este at Lake Como gives travelers an innovative way to cool off from the Italian sun. The pool is surrounded by 25 acres of lush, exquisite gardens as well as the picturesque mountains that flank the property.

Villa d'Este was built as Cardinal Tolomeo Gallio's summer residence in 1568. The massive estate has been a luxury hotel since 1873. The hotel boasts 152 guest rooms, multiple bars and restaurants on site, a full service spa, eight tennis courts, a jogging track, and a squash court. Lake activities that include windsurfing, sailing, canoeing and water skiing.

Floating Pools
Opportunity for hotels to offer unique, luxurious experiences by incorporating floating pools into their properties.

Who This Affects Most

Hospitality
Hotels can enhance their offerings by integrating floating pools, providing guests with a one-of-a-kind experience.
Tourism
Destinations can attract more visitors by promoting innovative attractions like floating pools, adding value to their tourism industry.
Outdoor Recreation
The development of floating pools opens up new opportunities for outdoor recreation companies to provide unique water-based activities and experiences.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 24%
Freshness 8%

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