We all know that women love fancy shoes. But when these shoes are Bocage, women love them so much that they keep them on even while taking a shower or swimming. That is what these new ads for French shoe brand, Bocage, claim.
The campaign shows sexy long legs of a woman taking a shower, and getting out of the swimming pool or the ocean. The woman just couldn't part with her Bocage shoes, and had to keep them on.
TrendHunter.com has seen this idea before in an older campaign for Levi's Red Tab jeans. That campaign showed people take showers and hang to dry while wearing their jeans.
Even though the idea is not exactly unique or original, I think it works well in these Bocage ads as well.
The 2008 campaign was created by H-Paris ad agency with creative director Benoit Devarrieux, art directors / copywriters Nicolas Poillot & Philippe Boucheron, and photographer Kourtney Roy.
Check out the Levi's On For Life ads:
Key Themes Behind This Trend
- Shoe Brand Advertising
- Opportunity for shoe brands to create disruptive advertising campaigns that showcase unique ways to wear their products.
- Embracing Unconventional Use
- Opportunity to tap into the trend of embracing unconventional ways of using products, as seen in ads where people wear shoes in the shower or while swimming.
- Continuation of Campaign Ideas
- Opportunity for brands to continue the trend of reusing successful advertising campaign ideas by incorporating them into new campaigns, like the Bocage ads and the Levi's Red Tab jeans ads.
Where This Applies
- Footwear
- Footwear brands can take advantage of the trend of showcasing unique ways to wear their products, like wearing shoes in the shower or while swimming.
- Fashion Advertising
- Fashion brands can explore the trend of embracing unconventional use of products in their advertising campaigns to make them stand out.
- Advertising Agencies
- Advertising agencies can seize the opportunity to repurpose successful campaign ideas in new ways, like incorporating the concept of wearing products in unconventional situations.
