Polaroid 2.0

The PoGo Portable Instant Digital Prints

There has been much sadness over Polaroid's decision to discontinue making the iconic box cameras that produced instant, rectangular pictures. Polaroid, realizing they really did have a great thing, are releasing a more modern solution: an palm-sized printer that will instantly print photos beamed from a cell phone camera. Within 30 seconds, you'll have a full-colour image you can pass on right there and then.

"The printer, which connects wirelessly by Bluetooth to phones and by cable to cameras, will cost about $150," the NY Times says. "The images are 2 inches by 3 inches, the size of a credit card. The new printers are so lightweight that a Polaroid executive demonstrating them recently had three tucked unnoticeably into various pockets of his trim jacket, whipping them out as if he were Harpo Marx.

"The printer opens like a compact with a neat, satisfying click. Inside, no cartridges or toner take up space. Instead, there is a computer chip, a 2-inch-long thermal printhead and a novel kind of paper embedded with microscopic layers of dye crystals that can create a multitude of colors when heated."

The white framed photographs were so beloved, websites were launched in memory of the old school apparatus.

Instant Photo Printing
The development of palm-sized printers that instantly print photos from mobile phones provides opportunities for disruptive innovation in the photography industry.
Wireless Connectivity
The integration of wireless connectivity technology in photo printers opens up possibilities for disruptive innovation in the consumer electronics industry.
Compact and Lightweight Design
The advancement of compact and lightweight photo printers creates opportunities for disruptive innovation in the portable printing solutions market.

Who This Affects Most

Photography
The development of palm-sized printers that instantly print photos from mobile phones presents disruptive innovation opportunities in the photography industry.
Consumer Electronics
The integration of wireless connectivity technology in photo printers opens up possibilities for disruptive innovation in the consumer electronics industry.
Portable Printing Solutions
The advancement of compact and lightweight photo printers creates opportunities for disruptive innovation in the portable printing solutions market.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 42%
Freshness 8%

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