When São Paulo, Brazil banned all billboards, the city was left with piles of banner material. TOUCH and StraaT have gathered these materials and created a colorful, unique collection of tote bags. The totes are handmade by local artisans and the history and cultural context gives each bag a very unique character. See the site for all the assortment of totes available.
Implications - Consumers are looking to purchase products that are "eco-chic" to help minimize environmental impact, while at the same time, not sacrificing style. Ideas such as the hand-crafted Brazilian Banner totes are accessories that any person would carry as they are fashionable yet environmentally friendly. This allows the consumer to feel like they are doing their part for the world while maintaining true to their style.
What's Driving This Trend
- Eco-chic Products
- Opportunity to create stylish and environmentally friendly products that appeal to conscious consumers.
- Upcycling
- Opportunity to repurpose materials and create unique, one-of-a-kind products.
- Cultural Sustainability
- Opportunity to incorporate cultural context into products, adding a unique character and story.
Who This Affects Most
- Fashion Retail
- Opportunity to offer eco-chic products, such as handcrafted totes, to fashion-conscious consumers.
- Sustainable Manufacturing
- Opportunity to develop upcycling processes and techniques to repurpose materials in various industries.
- Artisan Crafts
- Opportunity for local artisans to create unique and culturally sustainable products using repurposed materials.
