Everybody uses Google, some even use Google for fun. Try Montage-a-Google and see what kind of cool photos pop up in your creation. Enter a search term, Google grabs twenty images and arranges them in a grid. Mouse over to see photo details. A twist is to play Guess the Google. See if you can guess the search term that created the montage.
Implications - In a search engine world, what people search defines who they are in terms of consumer patterns and interests. Search engine compilations that summarize to the consumer what they are searching and make them conscious consumers as oppose to passive ones. Meanwhile, companies can use this information to market specific products to specific customers based on search patterns and individual search information. Applications that gather this information in a creative and interactively are growing in popularity as the significance of search engines reigns supreme.
What's Driving This Trend
- Interactive Search Engine Applications
- Applications that provide creative search engine compilations are growing in popularity.
- Search-based Market Segmentation
- Companies can use individual search information to market specific products to specific customers.
- Gamification of Search Engines
- Games like Montage-a-Google make Google searches more enjoyable and interactive for users.
Who This Affects Most
- Marketing
- Marketing professionals can use search-based market segmentation to enhance their targeting strategies.
- Technology
- Interactive search engine applications are a disruptive innovation opportunity for the technology industry.
- Gaming
- The gamification of search engines is a potential innovation opportunity for the gaming industry.
