Most elaborate carnival in the world is about to kick off in Rio, and people from around the world are paying to help with the set up.
The annual Rio de Janeiro Carnival features huge floats adorned with thousands of eye-catching paraders, some dressed in the fanciest sequin-covered costumes, others wearing not much more than glitter on their bodies. No matter what they have covering their skin for the Samba Parade, it's going to be something to turn heads.
Rio's Carnival has turned into a huge tourist attraction over the years, bringing in people from around the world who come with anticipation of seeing some of the world's most beautiful people showing themselves off in the most extravagant ways.
It's an event people want so much to be a part of that, that even volunteers, who start setting up as soon as two weeks before the event, pay about $US49 a day to participate in the event's set up.
Key Themes Behind This Trend
- Voluntourism
- Companies can create packages that involve paying to volunteer while traveling to popular destinations like Rio Carnival.
- Event-embedded Experiences
- Attracting volunteers by providing immersive experiences of events can lead to increased tourism and revenue.
- Monetization of Experience
- The increasing demand for unique experiences such as helping set up events can lead to opportunities for businesses to monetize them.
Where This Applies
- Travel and Tourism
- Offering packages that combine travel with volunteer opportunities can attract customers who want to have unique experiences.
- Event Planning
- Providing immersive experiences for volunteers can increase event attendance and create new revenue streams.
- Social Impact
- Creating monetization opportunities for volunteer experiences can increase social impact by making it more sustainable for organizations to operate.
