Viktor & Rolf is set to liven up Samsonite's Black Label Collection this 2009. The design duo will design beauty cases, boarding bags and travel totes in soft-edged pieces.
As Viktor & Rolf's designs are way too far from conventional, expect surreal Samsonite travel set that is in the shape of violins , cow bells or Russian dolls.
Rolf Snoeren narrates, "We are working on the idea of 'happy travel' - trying to do something more naïve and personal. A lot of luggage is very technical and impersonal - it's a challenge."
What Makes This Trend Stand Out
- Personalized Luggage
- Designing luggage that is unique and personal for each traveler presents an opportunity for disruptive innovation.
- Artistic Luggage Designs
- Designing luggage with unconventional shapes and styles that differ from traditional designs for aesthetic appeal creates a niche for boutique companies.
- Sustainable Luggage
- Creating luggage that is environmentally friendly by using sustainable materials and manufacturing processes can revolutionize the luggage industry.
Sectors Adopting This
- Fashion Luggage Industry
- There is an opportunity to create an industry that solely focuses on combining fashion with functionality in luggage design.
- Custom Luggage Industry
- The custom luggage industry can take off by creating personalized luggage for individual customers to fit their specific needs.
- Eco-friendly Luggage Industry
- An eco-friendly luggage industry that prioritizes sustainability and environmentally conscious materials and production could see a rise in demand.
