If you want to see chickens "getting air" and "doing tricks" then you should head to Burger King's new website in the US. The more viewers the site receives, the crazier the exploits of the chicken, so when the site reaches 1 million, the craziest stunt will be revealed. What are you waiting for?
Implications - Advertising campaigns like this entice consumers with their unorthodox focus on interactivity. By provoking word of mouth and widespread interest, companies that adopt these kinds of marketing strategies ultimately encourage people to go out of their way to find out more about the campaign itself. This makes the ultimate message being espoused all the more easily digested.
What's Driving This Trend
- Interactive Advertising Campaigns
- Opportunities for businesses to engage consumers and provoke word of mouth advertising through interactive marketing strategies.
- Crowd-pleasing Marketing
- Companies utilizing crowd participation to garner more widespread interest and engagement with their brand.
- Social Media Stunt Marketing
- Opportunities to utilize social media and viral marketing to maximize the reach of spromotional stunts.
Who This Affects Most
- Fast Food Industry
- Fast food companies can generate buzz and excitement through inventive marketing campaigns like Burger King's crazy chicken website.
- Marketing Industry
- Marketing firms can offer clients innovative, interactive advertising campaigns that are guaranteed to engage consumers and encourage brand loyalty.
- Digital Media and Advertising Platforms
- Opportunities to develop and promote digital platforms that facilitate crowd participation and engagement with promotional campaigns like Burger King's crazy chicken stunt.
