Fabrizio Cavalca hired designer Ian Skellern and joined forces with Steinway & Sons to create Steinway & Sons Luxury Swiss Watches. The discreet Steinway lyre logo with its own clean space on the dial leaves no doubt as to the quality and pedigree of the watch. The black mirrors the lacquered black timber of a Steinway grand piano. Twelve strings are hand-soldered over a solid-gold soundboard, and while that provides a fairly complex visual feast, the fact that much of the dial remains uncluttered embodies the ensemble with a very cultivated look. The bespoke hand-crafted hands and unique tuning-fork second hand add another touch of class to this elegant creation by Ian Skellern.
The quartz movement of the ladies diamond set models allows for a smaller and thinner case and the 140 scintillating diamonds on its soundboard bring the watch alive with brilliant sparkles of light.
These elegant watches are affordable and make the perfect holiday gift, starting at $1,000.
Key Themes Behind This Trend
- Luxury Timepieces
- There is an opportunity for luxury timepiece manufacturers to collaborate with high-end brands to create unique and elegant watches.
- Bespoke Watch Design
- Microbrands have the opportunity to create bespoke pieces that cater to individual tastes and design preferences.
- Affordable Luxury Watches
- There is an opportunity for luxury brands to create affordable watches with quartz movement for those who cannot afford high-end products.
Where This Applies
- Luxury Goods
- The luxury goods industry can utilize collaborations with other high-end brands to create unique and elegant products that attract wealthy consumers.
- Microbrands
- Microbrands have the opportunity to tailor watch designs according to individual preferences, giving them a competitive edge in the market.
- Watchmaking
- The watchmaking industry can explore creating affordable quartz watches without compromising on quality to attract middle-class consumers who cannot afford high-end luxury watches.
