Excess Wool Transformed into Fashion

The Josh Jakus UM Tote

The UM Tote is excess industrial wool felt developed into a functional fashion item.

The pressed wool felt is transformed into a voluminous tote using the simplest of operations. When unzipped UM Tote lay completely flat for dry cleaning and when zipped, it becomes this incredibly simple yet stylish eco-bag.

The gray UM Tote is cut and sewn in San Francisco Bay area.

Priced at $115, this bag is so good it is currently out of stock.

Upcycled Fashion
The transformation of excess wool into fashionable products opens up opportunities for upcycled fashion brands to reduce waste and create sustainable products.
Minimalist Design
The simple yet stylish design of the UM Tote showcases the potential for minimalist fashion trends that offer functional and aesthetically pleasing solutions.
Circular Economy
The use of excess industrial wool felt in the UM Tote demonstrates the potential for circular economy models where waste materials are repurposed and given new life.

Industries Being Reshaped

Fashion Retail
Fashion retailers can explore the upcycled fashion trend by incorporating products like the UM Tote to appeal to eco-conscious consumers and differentiate their brand.
Sustainable Manufacturing
Sustainable manufacturing companies can leverage the minimalist design trend to develop eco-friendly fashion products with reduced material waste and environmental impact.
Textile Recycling
The transformation of excess wool into the UM Tote highlights the potential for textile recycling initiatives to repurpose waste materials and create innovative fashion products.
SCORE
1.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 24%
Activity 15%
Freshness 8%

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